Uncategorized

With so much data locked in unstructured formats, such as PDFs, invoices and emails, discovering information to either prove compliance or non-compliance at scale is becoming increasingly difficult. Remaining compliant is a mission critical consideration for organisations operating within regulated industries. For regulators, it’s also vital that processes are strictly followed, and that non-compliance is identified as soon as possible. On both sides of the regulatory fence, having access to the right information as and when it is needed is key.

by Ryan Moore, Head of Data and Analytics at Aiimi

To overcome the challenges of managing information across systems, organisations are increasingly adopting insight engines to intelligently identify and surface all relevant information. By leveraging this capability, both the regulated and the regulators are able to streamline regulatory compliance processes.

Organisations operating within heavily regulated industries, such as financial services, will typically hold vast amounts of historical data and information that will fall within the scope of regulatory audits. The key challenge here is that much of this information is contained within unstructured and semi-structured documents that are hidden within multiple systems, presenting significant challenges when it comes to discoverability and disclosure.

Organisations should, of course, be fully aware of the regulatory compliance frameworks that govern their usage and management of data. These frameworks are usually transferred into business rules that dictate the processes by which documents and data are shared, stored and managed—for example data classification and security and access controls. This is best practice, but it’s often only when audits are conducted that organisations discover how stringently business rules have been followed. Add to this problem the likelihood that data regulations will have been updated or superseded by new regulations over a number of years, and that the personnel responsible for creating business rules may have left the organisation, and the compliance challenge becomes clear.

With essential pieces of information missing, producing compliance reports requires a significant amount of manual intervention, which is both costly and time-consuming; the average cost of compiling a DSAR (data subject access request) response, for example, is £6,000. In short, business rules can only take the organisation so far when it lacks the capability to intelligently search, discover and classify structured and unstructured data.

This is where insight engines can deliver significant benefits and move organisations towards an advanced compliance model that allows regulatory reports to be compiled and delivered with confidence.

Enriching and evolving with deeper insights

By crawling through systems and identifying relevant information that lies within unstructured documents, insight engines eliminate compliance risks by interconnecting and enriching all data across the enterprise. This allows the organisation to quickly determine the information assets that conform to business rules—i.e. regulatory frameworks—and those that do not. The latter can then be audited and classified through further enrichment steps, such as named-entity recognition, which identifies terms or phrases within unstructured documents, and assigning labels to them.

Not only does this build in an advanced level of intelligence and automation when it comes to compliance, it also brings agility to governance and compliance, as organisations can adapt to regulatory changes with ease by adapting or implementing new business rules. Without an insight engine to surface the information that relates to new regulations, this would not be possible.

Predictive compliance

Another benefit of adopting insight engines is that they prepare organisations for more advanced information management capabilities. For example, organisations can take advantage of the classification and labelling function of insight engines and enable new documents and data to be automatically assessed for compliance. Machine learning can also be used to predict potential risks, providing advanced alerting capabilities taking us one step closer to automating compliance.

This is useful for both the regulators and the regulated. For regulators, alerts can be created when organisations exhibit risk. An example might be an alert that flags the creation of a new company that has the same postcode or founder as an organisation that has previously been closed down for serious regulatory breaches.

For regulated organisations, advanced alerting and risk scoring can provide a fast route to remediation when non-compliant documentation and data is introduced to systems. Further to this advanced redaction technology can also be used to eliminate risks associated with sharing larger data sets, allowing only the relevant information to be disclosed.

The right information at the right time

Key to automating the regulatory process for both the regulated and regulators is the ability to discover and order data. Insight engines bring more information to a visible state, meaning the landscape of information is richer and more detailed. This means reports are more accurate and organisations more compliant. The potential for advanced analytics is also unlocked once all information is made discoverable.

With regulators increasingly able to identify compliance risk with insight engines, it is incumbent upon the regulated to stay ahead by adopting similar technology. Insight engines make information readily discoverable at the right time, allowing both sides to ensure regulatory processes are more efficient, accurate and cost effective.

In an era of fintech innovation, banking outside of a bank branch is now the widespread norm, as we have all become accustomed to accessing and managing our finances with the press of a few buttons. Through embedded finance, we’ve seen fintech influence our lives even further in recent years, enabling non-financial providers to seamlessly embed financial products into their customer journeys.

by Karan Shanmugarajah, CEO, WealthKernel 

However, the success of embedded finance is now highlighting an untapped opportunity – embedded wealth. Just as embedded finance has enabled customers to access payment, lending and insurance products from non-traditional providers, embedded wealth will see businesses integrating wealth and investment services for their customers. With the technology for embedded wealth now readily available, it might not be long before you can buy stocks and shares alongside your meal deal of crisps, a sandwich and a drink.

The rise of embedded finance

If you are reading this article on a smartphone, there is a good chance that the next app you open uses embedded finance. Everything from the ride-hailing app Uber to the food delivery service Deliveroo, is now integrating financial solutions to give customers more convenient payment options. This opportunity offered by embedded finance has seen widespread adoption, with research from Juniper projecting a value of $138 billion in 2026, a dramatic increase of $95 billion from 2021 (Juniper, 2021).

What makes embedded finance so appealing for businesses are the low costs and easy integration compared to traditional bank offerings. All processes relating to money management from digital wallets like Apple Pay to the over $4.07 billion BNPL industry (Grandview Research, 2021) fall under this remit of financial products offered under embedded finance. There are other benefits beyond cost to integrating financial products into a business’ offering – allowing for monetisation based on their established brand. By integrating these third party financial services, businesses can gain increased insight into customer spending and allow for a data-driven approach to further improve customer experience. Due to the relatively low costs, companies can also experiment with a broader offering without compromising heavily on revenue or reputation; for instance, Uber was able to quickly de-prioritise its financial service Uber money, a digital wallet allowing drivers instant payments.

By embedding finance, customers can also pay or access a financial product instantly without searching for their physical credit or debit cards. Popular coffee brands such as Costa and Starbucks now even offer embedded payments through their apps, letting customers pick up reward points or pay through the company app. Customers can also top up this card using Apple and GooglePay.

The market opportunity for embedded wealth

Embedded wealth is essentially an extension of embedded finance – offering regulated wealth and investment products from a non-wealth body, typically via API. This could see customers invest, trade, and access various wealth products beyond payment and lending services.

Embedded finance has already added tremendous value to the customer journey. The blueprints of this, applied to wealth and investment, could make investing and saving more attainable for a wide array of consumers. For a business already offering its customers payments and lending services, wealth and investment could be a natural progression to improve experiences. Typically ‘wealth management’ brings to mind a service offered to individuals with significant amounts of cash or assets to invest. However, embedded wealth could see investment products offered to customers with even smaller amounts to invest or grow or to those who may have not even considered investing previously. There is a real opportunity to broaden access to investing through embedded wealth as customers become more accustomed to utilising financial products offered by familiar brands. With API-enabled wealth technology now readily available, it can be offered at a lower, more-accessible cost for many.

For consumers experiencing significant life changes- whether purchasing a home or planning retirement – a familiar brand integrating wealth management offerings could help provide security and confidence. This has become particularly relevant since the pandemic, where trust in financial services has shifted drastically, with fintechs surpassing banks in levels of trust, according to Mckinsey (2021).

We should also consider customer loyalty to everyday brands like supermarkets or retailers where embedded wealth could provide value. A recent study conducted by Solarisbank revealed that 61 per cent of respondents indicated a willingness to use financial products from trusted brands such as Amazon, Lidl and IKEA (Solarisbank, 2021).

Embedded wealth could help onboard customers who may not have previously considered investing with a financial institution, but are open to the idea of it with a business they are loyal to. A well-placed wealth offering could allow for longer-term customer relationships, as customers would see this business as not only a provider of their favourite products but also as a place to grow and invest their money.

Adding embedded wealth to your shopping list

So with the potential of embedded wealth on the horizon, could our new supermarket list of milk, eggs, bread… include stocks and shares? With technology now making the possibilities for embedded wealth potentially endless, it wouldn’t be surprising if we soon see this scenario become a reality.

Retailers are already recognising the potential of integrating financial products into their platforms, so wealth products could be a logical next step. Walmart, for example, recently announced its transition into the fintech space by partnering with fintech investment firm Ribbit Capital to provide its customers with tech-driven financial solutions (Business Wire, 2021).

For supermarkets already providing banking and savings products, or even credit cards, an investment portfolio may even already be on the to-do list – helping customers with money already saved with them to grow their finances even further. Additionally, most supermarkets today also offer loyalty or point schemes, allowing customers to save up points and spend them in-store. Could a potential entry-level embedded investment product see customers invest these points to grow their money in-store?

And so, as the appetite for wealth, investment and trading services has seen widespread growth across fintech in recent years – investment portfolios developed by retailers and supermarket chains could be on the horizon. With a recent OpenPayd study revealing that 70 per cent of brands are expected to launch embedded finance offerings (OpenPayd, 2021), it might not be long before we see a level of usage of embedded wealth by notable brands.

As the conflict between Russia and Ukraine continues and no sign of resolution in near sight, the broader secondary implications are being felt far beyond the region’s borders. Amongst them are serious cyber implications that could have devastating and far-reaching consequences – not just for countries directly involved in or close to the conflict, but the global financial system.

by Guy Warren, CEO, ITRS Group

In particular, institutions critical to the infrastructure and running of their country are probably the most vulnerable. And when it comes to these criteria, financial institutions are at the top of the list. As such, it is critical for banks and other financial institutions to assess, thoroughly and quickly, their vulnerability to such attacks.

A global problem

Though some in the west might believe that the Russia-Ukraine crisis isn’t their problem, recent history indicates otherwise. NotPetya – a Russian-organised cyberattack targeting Ukrainian power, transportation, and financial systems – was less than five years ago. And while its intention was to destabilise Ukraine, NotPetya spread rapidly.

The consequences of the attack included massive operational disruption to countries across the globe – including the US, UK, France, Germany and India, with ripple effects hitting almost every corner of the global economy. The consequences were disastrous – with the White House estimating that the total worldwide cost of the attack exceeded $10 billion.

Now, both the threat and potential impact of a cyberattack are even higher. The US Cybersecurity and Infrastructure Security Agency (CISA) recently issued a warning of the risk of Russian cyberattacks spilling over onto US networks, which follows previous CISA warnings on the risks posed by Russian cyberattacks on US critical infrastructure. And the European Central Bank (ECB) has warned European financial institutions of the risk of retaliatory Russian cyber-attacks in the event of sanctions and related market disruptions.

Clearly, countries across the globe are anticipating the possibility of their critical financial infrastructures getting caught in the cyber-crossfire of the conflict. But what can they do to protect themselves?

Ultimately, this requires a two-phased approach: understanding the risk, and then putting measures in place to mitigate and minimise the impact, should they experience a cyberattack.

Understanding the risk

Firms have no hope of protecting themselves against cyberattacks unless they have a comprehensive understanding of the range of attacks that they can be subjected to.

And there are many forms of cyberattacks that banks are vulnerable to. There are attempts to crash a website (DDOS); hacking to penetrate the network; Trojan horse with software running inside the firewalls reaching out to the criminals; spam and attempts to fool someone to let them in; virus payloads that can encrypt the computers; and these are just a few.

When it comes to the impact, this can vary – from bringing down a critical service to stealing data, to ransom to de-encrypt, etc. However, because of the intertwined nature of the financial services industry, if one part is hacked, it can have ripple effects on other parts. For example, if payment processors were victims of a cyberattack, stock exchange transactions would be impacted.

Damage mitigation and control

While these techniques are known and understood, it is significantly harder to ensure that all means of access are not vulnerable – particularly as banks’ infrastructures are more complex than ever, and, for many traditional players, suffer from significant siloes.

Fortunately, there are techniques to prevent each form of cyberattack – but preparation is key. Firms must consider not only their ability but the ability of their third-party providers, to withstand cyberattacks.

Another effective tactic is raising staff awareness – including re-running staff ethical phishing campaigns and holding drills to ensure your firm is prepared. For example, in November 2021, the Securities Industry and Financial Markets Association, a trade association, led a global ransomware drill to practice fighting against such attacks, which over 240 public and private sector institutions, including financial firms and central banks. And banks often allocate significant budgets towards cybersecurity – Bank of America, for example, spends $1 billion annually on its cybersecurity efforts.

However, in a large, complex IT estate with many staff, as is the case for many banks, it is very difficult to prevent all techniques all the time. Teams looking at cybersecurity, geopolitical risk, and physical security should be working closely together, not in silos – and it’s far better to build communication and cooperation before disaster strikes, rather than in the face of a crisis.

Regulators around the world have increased focus on this of late – such as by introducing new Operational Resilience regulations (DORA in the EU for example). And the FCA recommends that firms report material operational incidents to them in a timely way in order to ensure that they can provide specialist expertise and work to minimise harm to consumers, markets and the wider UK financial sector.

Ultimately, totally escaping such consequences of the crisis is impossible. Cyberattacks remain a key risk, and a cyber or IT problem quickly becomes a business problem – so ensuring that you have measures in place to mitigate and protect against a worst-case scenario is crucial – not just for the firm itself, but when it comes to financial services, the stability of the entire country.

Over the past few weeks, we’re all likely to have gone through extra rounds of verification when conducting activities online, particularly when buying goods or services.

by Bala Kumar, Chief Product Officer, Jumio

This is thanks to the recently introduced Strong Customer Authentication (SCA), which means additional security measures are now part and parcel of making online payments. With the UK losing £2.5bn to fraud and cybercrime in 2021, SCA has a clear place, aiming to verify a user’s identity through multi-factor authentication (MFA) methods – such as a one-time password received by text or phone call – to authorise online purchases.

Though SCA requirements will no doubt help mitigate the risk of online fraud, businesses must consider the impact of these measures on user experience. From a convenience point of view, these additional measures, though necessary, create barriers when it comes to making online purchases seamless and efficient. What it does do, though, is force focus on how businesses can better verify customers – in all online instances, not just those governed by SCA – and whether outdated password-based verification methods, for example, really have a place today. SCA is clearly another factor that makes the case for the potential of biometrics, particularly in higher-value scenarios, whereby businesses can remain customer-centric and bridge the gap between security, compliance and customer experience.

From the old to the new

In Q4 of 2021, roughly 80% of orders on mobile devices in the UK were incomplete. During the same period, over seven in 10 online carts created were abandoned. Clearly, inconvenient checkout processes can have a damaging impact on whether customers engage with online brands. For online businesses, user experience is undoubtedly important, and when it comes to identity verification, ensuring a seamless and secure process can go a long way.

In fact, 93% of consumers prefer biometrics over passwords for validating payments. By leveraging biometrics for identity proofing and user authentication, businesses can effectively establish a customer’s identity and provide a seamless user experience.

Convenience and security are the lock and key

Biometric-based authentication delivers a simple, intuitive user experience for legitimate customers and simultaneously thwarts and deters cybercriminals because of the high assurance of the biometric captured upfront and on an ongoing basis.

Research predicts that mobile biometrics will be used to authenticate transactions worth $2 trillion by 2023, compared to $124 billion in 2018. In the same way that biometrics have clearly transformed the mobile space, it’s also rapidly taking hold of the payments world. Payment providers that allow online businesses to implement biometric methods at the verification stage can reap the benefits of greater security for themselves, customers, and businesses thanks to the uniqueness of everyone’s biometric features. And, as consumers become increasingly accustomed to using biometric data to identify themselves in their daily lives, businesses that offer this option to their customers will stand out as innovators, while also benefiting from reduced costs and enhanced security.

Bridging the gap between security, SCA compliance and customer experience

As expected with digital transformation, we saw an increase in fraudulent transactions in these faceless channels. Even with post-pandemic recovery, we expect the digital shift to continue. Businesses must address the transformation drivers and potential ongoing threats to ensure customer retention.

Biometrics can significantly enhance security measures, especially in mobile payments, without adding unnecessary friction to the process. For example, coupling facial recognition with liveness detection can not only prevent spoofing attacks but is also a secure and convenient way for users to verify their identity. Going one step further by adding an independent, app-based biometric allows easy two-factor authentication, whilst simultaneously ensuring users continue having access to their accounts – even if they lose or switch their device.

In the face of SCA, payments providers and online merchants alike must look to harness the power of face-based biometrics for identity verification and authentication to successfully bridge the gap between security, SCA compliance and customer experience.

Do you remember your first discussion with an adult about money? Do you believe that it was too late in life? Would your life have been different if someone discussed money with you earlier in life? If the answer is yes, imagine the life of a child of this generation. They are exposed to concepts like NFT, Bitcoin, Shark Tank, Funding and a lot more without knowing even the basics of money.

by Payal Jain, Founder, Funngro

A recent study found that more than 70% of Indian households don’t understand basic financial concepts, despite being exposed to financial products throughout their lives. According to National Centre for Financial Education, just 27% of Indians are financially educated and India has the lowest financial literacy among the BRICS countries. Moreover, according to a global survey of 20 countries by the Organization for Economic Co-operation and Development, 1 in 4 kids are unable to make even simple decisions about everyday spendings, such as understanding a bank statement or choosing a phone plan.

The democratisation of financial services is fast altering how people perceive and manage their finance and thus financial inclusion should not be viewed as a goal in and of itself. Financial education is becoming increasingly important as financial solutions become more widely available. The necessity for financial education begins at a young age with children as early as ten years old who may comprehend the fundamental concept of money, and by the time they become adults, their financial habits have already been established.

Most parents offer their children a piggy bank in which they can store their spare change, birthday money, or monetary presents from relatives/families. This notion aids them in maintaining a saving discipline. However, financial markets are complicated and go much beyond the idea of merely saving.

Growing contribution of FinTech applications

Fintech apps are addressing the gap by giving students targeted resources to learn about personal finance. A fintech app that could provide students with an introductory crash course on everything from saving, investments, debt, and student loans to personal finance fundamentals would be a valuable addition to schools’ financial education curriculum.

Fintech apps take some of the pressure off teachers by giving students resources to learn on their own.

Technology changing the connotations of monotony

Applications like Funngro make learning easy and fun, which helps kids be more engaged in learning about personal finance. Many fintech companies are increasingly employing technology to devise novel solutions to challenging money problems in order to relieve the strain on parents and children. The use of technology to make the planning process more enjoyable and simple is progressively changing the paradigm. Fintech applications for kids not only teach them valuable financial concepts like saving, investing, and compound interest rates, but they also help them keep track of their money and expenses by establishing limits and goals.

With roughly 41% of the country’s population under the age of 18, this new and enormous market has a lot of untapped potential and is quickly becoming a crucial focus area. It is important to teach kids about money at an early age. But we all know that kids are often more interested in playing with their friends, or on their phones than sitting down and learning about personal finance. That’s where apps come in. These apps make learning easy and fun, which helps kids be more engaged in learning about personal finance. It is never too late to start teaching your kids the importance of saving and investing their money, and they will thank you later. Incentivizing financial education from an early age will empower the children towards a financially resilient future.

When youngsters understand the idea, they may influence their families by sharing information about the value of saving and taking the actions necessary to properly manage their money. As a result, promoting financial literacy and raising financial awareness among youngsters may be quite beneficial.

The FinTech industry is constantly evolving, making it a rather exciting sector to be in. New solutions are continuously being developed to transform the way we bank and pay for goods and services both domestically and internationally. However, just like the rest of the technology industry, for many decades, this sector has been dominated by men. Luckily, this is changing.

by Terry Monteith, SVP Acquiring & Payments at BlueSnap

I have witnessed the shift throughout my career. I started my professional journey at a large financial institution. By the time I joined BlueSnap in 2013, I noticed a big difference, in not only the number of women entering the industry in more junior roles but in the number of women who were taking on senior leadership roles with decision-making responsibilities. This has only grown since then, and I have noticed this trend towards equality in many other tech/fintech organisations.

Having said that, there are still some barriers to women entering the industry. It is important that we unpack these hurdles and spotlight the solutions so we can drive more inclusivity within the industry.

The barriers for women in fintech/tech

There is a need to educate people about the various paths into tech. There is a misconception that you need a coding background in order to enter the industry, which isn’t true at all. The people I work with come from various disciplines. Hence, there is more we can do to show people the range of roles available in the industry.

And for those that want to learn to code, there are so many online platforms that aren’t expensive (some are free) that will allow them to develop this skillset from the comforts of their own home. We are happy to see some universities adding Fintech tracks to their curriculums.

A lack of work flexibility can also act as a deterrent for women either entering the industry or climbing to those senior positions. When putting together work policies, it is important that companies consider the work-life balance that people now demand – such as remote workdays and flexible work hours. This will help foster a more inclusive workplace.

How to encourage more women into tech

The key to attracting more women into the industry is by creating a healthy work environment that people regardless of gender want to be a part of and stay in. Having a senior management team with multiple women makes women in all positions more open to your organisation. When the culture is right, it makes it easier to just focus on hiring the right talent.

One of the first things people do when looking for a job or preparing for an interview is to go on platforms like LinkedIn, to understand who the key stakeholders are. Therefore, when they see diversity throughout the company, especially at the top, they will feel more welcome. It’s one of those things where, if you can see it, then you can be it.

At BlueSnap for example, we have created a culture where women feel welcome and are able to rise to very senior positions. Our senior executive team is very balanced between the number of men and women. A third of BlueSnap’s senior executive team are women and it’s worth noting that there are a number of women in senior-level positions, including coding and developing.

Key considerations for women entering FinTech

There is so much to learn about fintech. I would encourage people to think globally. For example, if you are based in the US, where payments are quite a card centric, it is imperative that you know what’s happening in other countries. And learn about those emerging payment trends. Understanding the big picture will place you in a better position to get ahead. The more you know, the more positioned you are to help.

Additionally, payments are a detailed oriented business. You have to get into the weeds of things. So, learn about the little frames that help tell the big picture, and understand the importance of keeping things simple.

Throughout my career, I have strived to be part of what’s next in finance, banking, and payments. I’m inquisitive by nature, so thinking about where the industry is headed has always helped me navigate my career and be a part of the continuous evolution of the sector.

Across the globe, the pandemic massively accelerated the shift towards digitalisation across all sectors. Banks are no exception. The migration of banks’ IT systems onto cloud-native platforms promises to rapidly transform customer experience delivery, business continuity, operational efficiencies and resilience.

by Jerry Mulle, UK Managing Director, Ohpen

However, at what point do the benefits outweigh the status quo – and what are the motivations behind this pivotal transition in the industry? Legacy banking IT systems are increasingly unattractive to financial institutions in the modern world, compared with benefits offered by cloud-native banking, and are making digitalisation more appealing to them. Institutions are looking to evolve and modernise their services to deliver greater customer experiences. What’s more, implementing these new cloud systems can now be done faster, in a modular way and with minimal disruption.

Cut costs, save energy

Some financial institutions are still working with outdated legacy systems, relying on slow, bulky on-site local servers – and even excel datasheets in some cases – to run their processes. These institutions are now realising that they are losing out in doing so. The cost of maintaining such systems or enhancing them to meet new regulations can be immense. Decommissioning old IT systems and switching to a cloud-native platform can enable significant cost reductions – some of our clients, for example, have experienced cost reductions of up to 40% by doing so. Data, server storage and performance power suddenly become on-demand which enables the ability to scale up and down as needed.

Running legacy systems also has another long-term disadvantage: a larger carbon footprint. The pressure on financial institutions to move towards more sustainable models hasn’t increased from society and protests alone, but also from their own internal stakeholders. What’s more, with Europe’s top 25 banks still failing to meet their sustainability pledges, according to research by ShareAction, it’s clearly more important than ever for financial institutions to take tangible steps to reduce their environmental impact. Cloud-native banking can play a key role in achieving this.

Institutions can reduce the carbon emissions emitted by their systems by 80% when they switch to cloud-based IT alternatives, according to AWS, moving them further towards meeting their net-zero targets. What’s more, basing systems on the cloud replaces the use of heavily airconditioned server rooms for more efficient software applications and direct integrations with third parties, reducing unnecessary waste.

Unlocking agility and driving innovation

The reasons behind large financial institutions’ incumbency often comes down to the legacy systems they have in place. Sometimes dating back to the early 1990s, these bulky systems greatly reduce banks’ flexibility and capacity for innovation. Deeply ingrained into their overall strategy and ways of working, institutions often fear potential technical issues caused by replacing such systems with cloud alternatives. However, the transformation process is becoming increasingly less disruptive to everyday operations – delivering almost 100% system uptime.

Cloud systems also open doors to significantly more flexibility when it comes to creating new products and offerings. Cloud-native systems are based on an API first strategy allowing institutions to curate their own partner ecosystem as well as inherit best of breed integrations as part of the solution. As a result, banks are empowered with endless levers and combinations to create new propositions.

In addition to this, banking on cloud-native platforms is more accommodative to emerging AI capabilities, which empower banks to increase the efficiency and tailoring of the services they offer to their customers. For example, in areas such as mortgages and loans. Documents such as IDs and payslips, which are considered unstructured data, can be interpreted using AI, while connections into other data outlets like credit rating agencies can enrich application information. This ability to organise unstructured data means that we are nearing the times of one-click mortgages, improving the customer experience like never before.

Cloud-native systems therefore form an appealing prospect for large incumbents: not only do they provide a disruption-free entry point to use more efficient technology, but also offer an enhanced ability to adapt to the unpredictable ways in which financial technology will evolve. Cloud technologies will allow institutions to cement their place in the market by empowering them to tackle unknown challenges in the future – challenges that legacy systems will struggle to solve quickly – while simultaneously putting the customer’s needs first.

A future in the clouds

The solutions that cloud banking offers have both potential and clout, enabling banks to cut costs and empowering them to reduce their energy consumption, deploy AI in more efficient ways and prepare for future technologies. For customers, this means that innovative developments in financial services are becoming more directly available for their use. Customers will benefit from instant services, such as loans and mortgages that are automatically tailored to their personal requirements, all powered by AI. As a result, these elements compelling banks to move towards cloud-native systems, and captivating their customers, are set to keep unleashing innovation across the wider financial services landscape at speed.

Over the last decade, FinTech has transformed UK banking. This was most prominently seen in the rise of challenger banks like Revolut and Starling and remittance companies like Wise. Unencumbered by the need for branches and sensing chronic disillusionment with traditional banking, the newcomers created systems and products that customers wanted, often at better prices than traditional banks could offer.

by Philipp Buschmann, Co-Founder and CEO of AAZZUR

This sent those banks scrambling to frantically bring their products into the 21st century. All so they could offer a customer experience that matched that of the challengers.  This genuine focus on customer experience is FinTech’s most visible legacy. Thanks to the positive customer relationships companies fostered, incumbent banks now face an expectant customer base who are willing to move to get what they want.

That’s just the tip of the transformation. FinTech has reimagined what it means to even be a bank through Banking-as-a-Service (BaaS). This, combined with the data opportunities afforded by Open Banking, is FinTech’s real legacy and where the sector’s new players still lead most incumbent banks.

Traditionally a bank controls every aspect of its services. BaaS allows FinTechs to integrate their systems with each other to expand their own offerings or profit from others integrating theirs. Take Starling for example. It benefits hugely from opening its payment rails to companies like SumUp and MasterCard while simultaneously offering its own customers the services of FinTechs like Wealthify and PensionBee.

Traditional players in UK banking are already getting in on the action. Lloyds is working with Thought Machine, RBS with 11:FS. By integrating with some of the most innovative companies in the world they are able to vastly expand and improve their own offerings with relative ease. The most exciting bit is it’s not just banks doing this. Any retail business can now offer a vast ecosystem of financial products.

What, though, does this mean for investment in the sector? The end of the last decade saw billions of VC and private equity dollars annually pumped into FinTech. But the planet is a volatile place right now. It is this, more than anything else, that will dictate the direction of investment.

In times of crisis, investors seek safety, so expect a shift towards sure bets. In UK banking, this already seems to be the case. The biggest benefactors will be the largest FinTechs. Companies like Revolut, Starling and Wise are now, just like the very banks they were created to challenge, simply too big to fail.

Another big factor will be where traditional banks invest. As they continue to mirror the challengers, innovation seems most likely. Either internally or by partnering with smaller, agile firms like AAZZUR and focusing on the benefits of BaaS and embedded finance.

Further down the FinTech ladder, smaller startups are most at the mercy of the market. If global volatility stays roughly the same or decreases, investment should continue. The level of innovation at some of these companies is too high not to support.

But if something throws the globe – and, in turn, the markets – into prolonged chaos, expect funding to dry up for almost everyone but the biggest names. And if 2008 showed us anything, a few big scalps are still to be expected.

It’s this that makes me so certain embedded finance and BaaS are set to see an investment surge. Both from investors and businesses themselves. Why? Because they allow traditionally sluggish businesses to finally start turning a profit, offering their investors a genuine return. Most importantly, it allows them to detach themselves from investment life support.

Right now, that’s just good business but at some point, that could mean survival.

The pandemic has been a great accelerator of existing digital trends, with none more evident than eCommerce. Global volumes of online transactions skyrocketed with global eCommerce sales growing by more than a quarter in 2020. During this massive shift, embedded financial solutions went from being an emerging novelty to a near-universal feature of online retail, with huge technological advancements alongside Open Banking-friendly regulation paving the way for innovation.

by Tom Bentley, Chief Commercial Officer, Vodeno 

Online stores began offering their own financial products and services, like custom credit options, personalised cards and accounts and even insurance all at the point of sale. The convenience and accessibility of these products marked an indelible shift in customer expectations.

With embedded financial products growing ever more varied and numerous, retailers now need to stay at the forefront of cutting edge financial technology to keep up. And while pre-packaged third-party products offer a quick fix, retailers who integrate them run the risk of ceding both control of their user experience and valuable customer data. Smart brands are relying on Banking-as-a-Service providers who can deliver the technology, necessary licence and regulatory and compliance expertise needed to offer banking products directly within their ecosystem.

The wind is firmly in the sails of embedded finance, but we have only just begun to see the full scope of what it means for online retailers. So, what will its lasting impact be on eCommerce companies? And what should retailers expect in their future?

Behind the minds of retailers

To successfully predict what impact embedded finance will have on retail, we must first examine the driving factors behind its growing uptake. To this end, Vodeno surveyed more than 750 retail decision-makers from across the UK, Germany and Belgium to explore what has motivated the growing prevalence of embedded finance on their platforms, and what their plans are for the future.

Among those surveyed, there was no outstanding single reason for their adoption of embedded finance solutions. 41% selected ‘creating new revenue streams’ as a key motivator, while 40% chose ‘growing the customer basket’, viewing embedded finance as a means of increasing profitability. 40% viewed it as a means of increasing customer loyalty, and 38% wanted to improve customers’ satisfaction with the brand.

The difference between these motivations is indicative of the variety of benefits embedded finance has the potential to offer. It is not just a tool for increasing revenues or making the user experience more engaging – for 39% of respondents, it was primarily a tool for gathering improved customer insights.

When predicting the future of retail, these figures suggest that embedded finance has the potential to revolutionise retail as a whole, allowing businesses to build stronger bonds with their consumers while increasing sales volumes and leveraging data-driven strategies.

Examples of these new strategies are already emerging into the global retail market, with the US department store franchise Kohl’s recently announcing a new branded credit card that offers unique rewards and loyalty benefits to cardholders. With roughly two thirds (66%) of respondents stating that their business had engaged with technology vendors in the last 12 months to create their own embedded finance products, we can expect to see more and more of these types of use-cases in the near future.

What retailers can expect

The underlying technology and regulatory requirements of embedded finance are a major sticking point for non-financial businesses such as retailers.

Overcoming the difficulties of regulatory compliance was a primary consideration for 38% of respondents, who picked their vendor because they offered banking solutions independently with little development required on their part, and 34% prioritised vendors who had access to a banking licence for the geography that they operate in.

Given the extraordinary rate of change within consumer expectations today, having products that can be designed and launched at short notice is essential. 37% of respondents who had engaged with a technology vendor to implement their own products felt that being able to enable their retail partner to launch a new product quickly was a key factor in picking their BaaS partner.

What’s next for retailers

Based on the feedback from our survey, we can predict what the shape of the retail sector will be in the future.

We are not simply seeing eCommerce and embedded finance growing in tandem – embedded finance is elevating online retail by creating more engaging and rewarding customer experiences and making shopping online more appealing to users everywhere. We are seeing embedded finance bring brands and consumers closer together, and the attitudes and priorities of decision-makers today offer a glimpse into the retail landscape of the future.

There is limitless potential on offer for retailers who grasp the embedded finance opportunity firmly enough, but those who hesitate too long run the risk of being left behind.

The Indian government has achieved the milestone of inoculating over 150 crore vaccines. With the progressive unlocking happening in the majority of cities and villages across the country, the Omicron-led contagious third wave is anticipated to come under control soon.

by Vishal Maru, Senior Vice President Merchant Payment Services, Loyalty and Digital Payments, Worldline India

Physical shopping is regaining its lost glory as small retail outlets, malls are opening up while native markets are thriving. Amid all this, the requirement for quick, secure, contactless digital transactions remains a top priority for merchants and consumers alike.

Making embedded payment solutions available to all or any merchants across the country can help address these growing needs. Enterprise Resource Planning (ERP) solution has become critical for physical stores to assist in keeping track of inventory, system, and payment ledgers of the business. Today, most digital payment solution providers are realising the benefits of enabling ERP solution providers to integrate their billing software with POS terminals.

How does an embedded payment system work?

The embedded payment is about integrating payments options with enterprise resource planning platforms used by the merchants. This automates the process of entering the purchase amount manually in the POS terminals. It captures the card transaction details within the billing software for merchants. At the physical store, the selected items are added to the cart for billing by the merchant and therefore the system reflects the ultimate price including local taxes and discounts if any. Customers can pay by their preferred digital mode instantly because the waiting time is drastically reduced.

An advantage to the merchants

The Integrated system enables a merchant to supply quicker check-outs and error-free payment acceptance to the cardholders additionally to a quicker reconciliation of card transactions. Embedded payments on Android POS terminals make it a furthermore powerful and useful gizmo for merchants to manage their enterprise end-to-end because it is a mini kiosk with all features like payments, billing, inventory, reconciliation, customer loyalty, credit/cash history, BNPL, etc. on one single platform.

Embedded payments modernising most sectors

Embedded payments are changing the way businesses accept payment. It’s getting adopted across wide merchant categories like retail stores, hospitals and pharmacies, hotels, and quick service restaurants among others. This can not only help merchants to supply innovative payment acceptance but also first-of-its-kind contactless payment but automating their current billing processes and enhancing payment acceptance modes for quicker checkouts.

The growth within the size of the embedded payments is primarily thanks to increased government focus and initiatives that are aimed toward digitising the economy. It’s not to mention the customer-centric innovation that the industry is bringing to the table. As an example, POS terminals aren’t any longer limited to facilitating card transactions, it accepts payments via NFC-powered contactless cards, QR codes, UPI and offers several value-added services like EMI, DCC, among others. Additionally, it offers services like accounting and inventory management, payroll management, merchant financing, etc.

The connected POS helps hospitality players lead sales, invoicing, and orders at restaurants, rooms, activities, meals, and hotel boutiques. It will not only work in a restaurant but also for hotel activities, the boutique, and room service moreover. It ensures a connection between a hotels’ various departments, making it more efficient for the deployer while offering a flawless high-end customer experience.

From better inventory management to simplified invoicing, quick payments, and absolute customer satisfaction, embedded payments are adding value to the business and enhancing customer experience in every possible way for better and greater achievements.