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Don’t be daunted by the overwhelming technological resources of today’s market leaders, says Kevin Deierling, vice president marketing, Mellanox Technologies. Times are changing and that exclusive hyperscale architecture is now within reach of any large enterprise.

How to tame the tech titans asked a January 18^th Economist headline in Competition in the digital age. A more recent article (American tech giants are making life tough for startups) outlines the problems of startups in the tech giants’ “kill-zone” – where investors will shy away from any company that might appear to be entering the big boys’ territory.

You do not have to be either a startup or a direct competitor to the likes of the Super 7 – Amazon, Facebook, Google, Microsoft, Baidu, Alibaba, and Tencent – to feel daunted by their sheer market presence and technological dominance. Then there are the second tier “unicorns” like LinkedIn, Twitter and Instagram who share their secret of building massive network infrastructures to achieve

unprecedented power to mine data and automate business processes for super-efficiency. How can the average enterprise survive in a commercial environment that is dominated by such giants?

There are two keys to their market dominance. The first is to have exceptional reach – not millions of customers, but hundreds of millions or even billions. But the real advantage is to have “hyperscale” data ccentres specifically designed to accommodate and work with such a massive customer base.

Hyperscale

“Hyperscale” describes a data centre architecture that is designed to scale quickly and seamlessly to a massive and expanding population of users and customers, while maintaining reliability, performance and flexibility for ongoing development. Until recently there was nothing available that could deliver such a service, so those giants went ahead to design and build their own hardware and software so they could control every detail and achieve unmatched efficiency. This required teams of computer scientists and specialist skills to manipulate every configurable element – something that could not be achieved using off-the-shelf solutions.

By the end of last year there were nearly 400 such hyperscale datacenters in the world, nearly half of them in the USA. There was also a growing number of specialist providers of smart interconnect solutions specifically designed for exceptional performance and minimal latency in order to serve this market.

What has changed is that those same providers now have their eyes on a very exciting opportunity: to apply their experience and advanced technology to simplify the deployment and lower the cost of hyperscaling to bring it within reach of medium to large enterprises. This is wonderful news for thousands of enterprises that will benefit enormously from hyperscaling. For the providers, it also opens up a far larger market.

There are five key factors that must be considered to take advantage of this opportunity.

Key 1 – High Performance

The faster the data travels through a complex system, the more responsive and quick will be the benefits. The leading solution providers have been providing an end-to-end portfolio of 25G, 50G, and 100G adapters, cables, and switches to these hyperscale data centres, and the resulting intelligence, efficiency and high performance is now well proven. Your own business might not yet need 100G performance, but it no longer makes sense to buy 10G now that the cost of 25G is on a par with it.

Key 2 – Open Networking

In a traditional static network environment, the one-stop-shop approach is efficient and reassuring. But today’s business environment demands agility and an infrastructure that can be extended and optimised to meet less predictable changes. Sometimes that means choosing best-of-breed, or sometimes the most cost-efficient, solutions. An open and fully disaggregated networking platform is now vital for scalability and flexibility as well as achieving operational efficiency

Key 3 – Converged Networks on an Ethernet Storage Fabric

A fully converged network will support compute, communications, and storage on a single integrated fabric. To grow a traditional network it was necessary to scale it “up” by the disruptive process of installing further resources into the existing fabric. This is like growing business by recruiting training and accommodating extra staff, whereas in today’s business environment it is often more efficient to outsource skills to meet sudden demand. Hyperscale networks are designed to scale “out” disaggregated hardware, so you can add units of CPU, memory and storage independently – and an integrated, scalable, and high-performance network is the key to achieve this.

Key 4 – Software Defined Everything and Virtual Network Acceleration The hardware required for a converged network (Key 3) is fully integrated with software to orchestrate a virtual environment optimized for the needs of each specific application. The software controller enables the system to be managed from a single screen, and software automation removes most or all of the burden of manual commissioning and ongoing management.

Software defined networking, storage, and virtualization – or software defined everything (SDX) – transforms what would have been an impossibly complex aggregate into an intelligent and responsive whole.

Key 5 – Cloud Software Integration

It goes without saying that you will want your new hyperscale network to be fully integrated with popular cloud platforms such as OpenStack, vSphere, and Azure Stack. It should also support advanced software defined storage solutions such as Ceph, Gluster, Storage Spaces Direct, and VSAN.

One integrated whole

These five key factors show that we have come a long way from a bank’s traditional static datacenter – and this is the way to go. The “Super 7” may be way ahead of anything most enterprises can even dream about, but many more companies will be facing similar pressures for flexible and efficient scalability. A retail or food chain going international could be taking on millions of new customers. There are numerous IoT initiatives that will manipulate terabytes of data flooding into their systems and a company needs massive in-house capability to run and evolve new algorithms. The result could be disastrous unless the systems are designed to scale to meet the needs of the business, while maintaining performance and reliability.

A recent example was provided by Vault Systems, a company that delivers ASD certified Government Cloud to Australian federal, state and local government agencies and their partners – managing sensitive data at the highest levels of security. The company wanted an open, flexible 100GbE network that would at the same time maintain its high level of security. They chose a supplier of hyperscale network solutions to the tech giants but one that also provides for high performance computing, enterprise data centers, cloud, storage and financial services that do not have a hyperscale budget or resources. In the words of Vasult Systems’ CEO and Founder, the resulting system has “contributed to the high performance of our cloud and also given us the confidence and peace of mind that our network is the fastest and most resilient available in market today. We couldn’t be happier with the results we have seen so far.”

Conclusion

All the five keys listed above are bread and butter to the companies that supply those “tech titans”. But don’t be daunted by the thought of asking advice from a company whose customers include giants like Netflix. As a more normal size enterprise you represent their next, even bigger, market opportunity. They will be keen to prove that they can build you hyperscale networking – without a hyperscale budget.

Digital disruption in the banking industry is something that’s gradually been gathering pace in recent years, but it’s about to get much more prevalent. Enter the GAFAMs. Google, Apple, Facebook, Amazon and Microsoft – the big five global tech companies that have made their presence known by expanding their customer offering and disrupting multiple industries in recent years. In the world of finance, Amazon has just made headlines following the announcement it’s investing in a digital insurer, while Facebook has secured an electronic money license in Ireland.

Banks beware. PSD2 has allowed GAFAMs to access customer data with their permission and use it to provide innovative solutions to their needs and the issues they face when it comes to banking. The GAFAMs have enviable digital prowess and knowledge, not to mention near-limitless funds. Combine this with data-rich customer insight and they could easily change the face of banking forever. So how will this affect the industry as it stands?

 Could challenger banks be the underdog?

Challenger banks have been quietly but effectively shaking things up in the industry, in particular looking at ways customers interact with their bank and providing a more seamless, convenient alternative. The initial Open Banking fears that challenger banks would immediately start stealing vast amounts of market share from high-street banks have been quashed for now, but they have certainly raised standards across the board when it comes to providing a slick customer experience.

So much so that Paul Riseborough, CCO of Metro Bank has stated that it will take a while before Open Banking starts to get exciting, with real innovation approaching in “about three to five years’ time”. In contrast however, PwC revealed last year in some research that 88 per cent of the financial industry is worried they will lose revenue to disruptive innovators. While there is uncertainty regarding challenger banks, it’s more likely that GAFAMs will have more power and influence when it comes to innovation and changing how customers engage with the banking industry.

 Finance and tech crossing over

The lines of relationships between financial organisations and technology platforms are becoming increasingly blurred, as China’s WeChat app has proven. Launched in 2011 with an initial concept similar to that of WhatsApp, it has since evolved into a much broader service that allows its one billion users around the world to do everything from ordering a taxi to arranging a doctors appointment, but also money transfers and other banking transactions.

Given that the GAFAMs are all heavily tech-led, if they were to establish a presence in the financial industry and introduce a similar all-encompassing product, retail banks face a further risk of falling behind in customer engagement and losing market share.

 Investing wisely

Amidst the uncertainty and potential threats brought about by GAFAMs, there is opportunity for banks to improve their innovation strategies using information they already have on their customers. McKinsey recently said in a report that banks may be at an advantage compared to the industry’s disruptors, as “customers would not find it attractive to provide third parties access to their data or accounts.” If banks can harness their data in the correct way before the tech goliaths come into view, they could strengthen their customer retention.

RBS is staying ahead of the curve as it announced earlier this year that it plans to launch a digital-only bank to complete with existing challenger banks such as Monzo and Starling. On a more international scale, a survey by PwC shows that 84 per cent of Indonesian banks are likely to invest in technology transformation over the next 18 months.

Partnerships and collaboration are also key and fast-becoming a growing trend. Software developers are being encouraged to use existing APIs to build platforms that allow financial organisations to improve both the internal and customer-facing elements of their businesses. Avaloq is a good example; its developer portal aimed at freelancers, fintechs and large banks currently has more than 1,000 developers collaborating and sharing insight with the global financial sector to drive innovation. For retail banks, it’s certainly worth taking advantage of the tech and insight on offer from external parties.

 Going above and beyond

The disruptors and challengers which have already made a mark on the financial services industry have done so by going above and beyond the perceived limits of retail banking. It’s something that retail banks need to take a step back and look at to learn from.

Many are already making strides, such as a group of big banks including Bank of America, Citi and Wells Fargo reacting to newcomer Venmo marking its territory on instant transfers. They’ve partnered with P2P payments app Zelle to integrate directly with their own apps.

Instant transferring follows a wider trend of convenience that consumers have come expect from all industries. Banks can go even further by looking at non-banking services which ensure they are making more a positive impact on their customers’ lives. Whether it be the introduction of lifestyle benefits such as high-street discounts, or helping customers to simplify their monthly bills, offering add-ons that increase convenience or reward the customer is likely to make them want to stay. In fact, our ‘Connected Customer’ report shows businesses that offer three or more additional products have considerably higher customer engagement scores, resulting in customers staying longer and spending more.

 Planning ahead

With PSD2 and Open Banking making an impact, it’s all change in the banking industry and as GAFAMs enter the market, banks and fintechs need to plan ahead to maintain their presence and stay relevant to customers.

Innovation and collaboration are the two key ingredients to improve their offering and position. The introduction of GAFAMs and other new players is a healthy addition to the financial sector, as it drives positive change and competition, while customers will reap the benefits.

By Karen Wheeler, Vice President and Country Manager UK, Affinion

For years, cybersecurity was considered a “check-the-box” discussion during the merger and acquisition (M&A) process. It was almost always examined to ensure there weren’t any glaring issues or major red flags—but due to limited time resources, or the ability to parse out qualitative responses during M&A from real performance, there wasn’t a great deal of importance placed on it.  Very few transactions would be prevented due to cybersecurity practices today, however, each M&A does require a financial business case created regardless. This may be as simple as assessing integration costs.

You are probably aware of the security breach at luxury retailers, Saks Fifth Avenue and Lord & Taylor, that compromised payment card information for over 5 million customers. As a result, Hudson’s Bay Company (HBC) who acquired Saks and brought the retail chain to Canada five years ago, suffered a 6.2% drop in shares the following day. Although HBC was able to quickly recover, history has shown that a lack of due diligence on cybersecurity during or after the acquisition process can be devastating to the acquiring organisation.

The reduction in the price of Yahoo, following the acquisition by Verizon is a clear demonstration of the business impact. Following the occurrence of two major Yahoo data breaches, Verizon announced in February 2017 that they have reached new acquisition terms. After slow progress of acquisition following the data breaches, Verizon lowered its purchase price for Yahoo by $350 million, down to $4.48 billion.

Up until recently, cybersecurity due diligence consisted of a set of questions that the acquiring firm presented to the target firm maybe an on-site visit or a phone call. Today, security is a boardroom issue, and the implications associated with it can seriously diminish the value of a future organisation, especially with regard to sensitive data and intellectual property. These have a direct impact on your ability to do business and as a result on the valuation of the deal (Yahoo lost 350M in purchase price value after disclosure).

Typically assessments carried out to measure cyber risk have been point-in-time assessments, such as audits, questionnaires, penetration tests and so on.  However, these only provide a snapshot in time of true security posture.  Businesses that rely on this type of reporting, especially during the M&A process should consider moving towards more continuous monitoring of the business they intend to acquire and also its third-party ecosystem in order to mitigate any risk that could flow into their organisation upon acquisition.

Luckily, there are security rating tools available that can help you understand the true cybersecurity posture of your acquisition. Security ratings are much like credit ratings in that they measure an organization’s security posture.  These are objective tools that deliver a standardised method of reporting risk to the board in a meaningful way.

Below is an information security due-diligence checklist, highlighting the four reasons you should consider using security ratings before, during, and after any merger or acquisition.

1. It saves you money in the immediate future.

You likely remember the newsworthy fiasco between Canadian-based TIO Networks and PayPal: the payment processing company was acquired by PayPal in July 2017 for $238 million. Just a few months following the acquisition, TIO Networks revealed that as many as 1.6 million of its customers may have had personal information stolen in a data breach.

Companies that conduct thorough due diligence of the security posture of acquisition targets using security ratings review historical security data and can use that information to better structure M&A deals. If their acquisition target has a long or constant history of security issues they may be able to negotiate a lower sale price to counteract potential cyber risks. More importantly, acquiring companies may also be able to help targets improve their security posture, thereby reducing the level of risk incurred as a result of the transaction.

2. It saves you money in the long term.

While some companies have been breached during a merger or acquisition transaction, others have been breached well after the deal has gone through. A prime example is TripAdvisor’s 2014 purchase of Viator, a tour-booking company. Just a few weeks after the completed transaction, Viator’s payment card service provider announced that unauthorised charges occurred on many of its customers’ credit cards. The breach affected 1.4 million users and led to a 4% drop in TripAdvisor’s stock price.

Security ratings can help. Security ratings are correlated to the likelihood of a breach, so if the rating of an acquisition target indicates they are at risk for a future cyberattack, that risk is inherited by the acquiring company as part of the deal.

3. It aids collaboration between the acquiring company and their target.

Since acquiring companies inherit the digital footprint of organisations they buy, security and risk departments at both organisations need to have a simple and effective way to collaborate and plan appropriate integration investment Here is how BitSight Security Ratings can help with this process:

• Acquiring organisations can invite any target company to take a look at their own digital infrastructure and security posture free of charge.
• Target companies can then use the platform to review their own digital infrastructure, including any owned IP addresses and domains. This is a very important step as many companies often own IP space they may not have accounted for. The acquiring organisation needs to know precisely what is being consolidated, because once the deal is finalised, the acquiring company has a much larger attack surface—so they must be aware if there are any infections or issues so they can monitor adequately going forward.

4. It gives you a competitive business advantage.

Today, cybersecurity is a business differentiator, and organisations who have a good security rating may use it as a selling point. For example, a highly-rated law firm would be considered more trustworthy. The same idea can be applied to acquisitions. Acquiring a company with a good security posture could be a strategic move, as it could either reinforce or enhance your company’s own security posture and strategy.

In a nutshell, using security ratings is a critical step to continuously monitor your acquisition before, during, and after an M&A deal. Without this real-time look at your target’s security posture and performance, you could end up acquiring vulnerabilities that could cause major damage if exploited.  Indeed analyst firm Gartner issued an M&A report earlier this year stating how important Cybersecurity is in the due diligence process.  Not only will this save your organisation money immediately but prevents future risk of financial losses, aiding your collaboration with the target company and improving your business prospects.  For more information, you can download this data sheet.

By Tom Turner, CEO, BitSight

Time was when the local bank manager was a pillar of the local community, a figure of solemn solidity; trusted by his customers and potentially known to them all by name. Today, the image of the traditional bank manager seems almost as outdated as that of the village blacksmith. We live in an era of virtual shops, virtual friendships – and even virtual banks. What place has the bank manager in the digital age?

Not much, if banks themselves are to be believed. Earlier this year, Avanade released its latest report into digital disruption in the banking sector, which polled senior IT decision makers from across Europe. The poll found that almost three fifths (59%) plan to eliminate human interaction from banking service in the next 10 years.

Doubtless, some customers will see this as a long-overdue development, used as they are to a new generation of banking services delivered entirely online or through apps. Others may welcome the elimination of lengthy queues in the branch, or the lost lunch breaks spent trying to get through to a customer services representative.

Certainly, a host of digital startups and challenger institutions have begun to revolutionise our relationships with financial services providers, showing that day-to-day banking can be conducted quickly and conveniently through a digital interface. Three-quarters of respondents to our research state that their organisation is concerned about the impact that disruptive competition such as fintech start-ups are going to have on the banking sector.

Improving the customer experience with technology

As these ‘disruptors’ become popular, established banks are scrambling to reinvent themselves. Nine in ten of our respondents say they are investigating how they can use technology to improve the customer experience – an area where traditional banks admit they have fallen far behind their digital-first competitors.

As the banks embrace technology and seek to imitate their online-only and app-based rivals, it’s natural that the traditional bank branch – and the staff within – will become a thing of the past, their solid stone facades providing a perfect setting for a new clutch of trendy wine bars. Just over a quarter of senior IT decision makers from Europe say that an increased focus on digital-centric customer relationships will “inevitably” lead to the closure of some or all branches.

Is the decline of the high street bank and its manager something to be lamented? The banks will point to the immense popularity of digital financial services, and point out that eliminating the cost of maintaining a nationwide branch network can be passed on as savings to customers.

Sleepwalking towards disaster

Or is the banking sector sleepwalking towards a future where they risk sacrificing one of the few remaining unique selling points they have over their digital challengers, and merely attempting to copy what other fintech companies are already on their way to perfecting? Is it wise for them to eliminate the human touch entirely from their operations?

There are two compelling reasons why established banks should think carefully about how they can learn from the new wave of digital upstarts. The first relates to their ability to provide the same slick functionality and reliability for their digital services. Traditional retail banks are based on technology stacks that have been augmented and updated over years, yet still contain a vast amount of legacy systems that are completely unsuited to developing, testing and deploying at speed.

Of course, banks are beginning to realise that they need to replace legacy infrastructure and embrace new technologies such as the cloud. But this process will take some considerable time, during which the fintech challengers will forge further ahead with more sophisticated services, stealing, even more, market share along the way.

The second reason is that physical branches and trained, knowledgeable staff represent a unique and valuable asset – one which banks should think very carefully of consigning to the history books. In spite of the popularity of app-based services, there are some transactions that rely on human interaction – one could even say, on human relationships.

But what is the direction of travel?

Complex, high-value or long-term financial products such as loans, mortgages and investments are obvious areas where humans can make a real difference: for example, by recommending different products, discussing risks and rewards, or even just providing a commiserating explanation for why a customer has been turned down for a loan or credit card.

No-one would claim that banks don’t need to invest in new technology so that they can develop new, more relevant services for their customers. Rather, it is the direction of travel that banks need to examine. Will they profit more from slavishly copying the fintech startups or, what seems more likely, will they do better to reinvent the way they communicate with customers while retaining, where possible, the human touch?

The traditional image of the bank manager might be a thing of the past, but could there be a place for a successor – one armed with an iPad with which to talk customers through their financial future? It makes sense – in fact, you can almost certainly bank on it.

By Paul Bowen, Banking Lead, Avanade

The past five years has seen an incredible rise in awareness around bribery and corruption in both the public and private sectors. While bribery and corruption detection has typically been the purview of whistle-blowers in the finance and audit areas of organisations – the era of whistle-blowers as the only ones exposing these issues is ending. Advanced analytics and other technology processes are lending support to the complicated challenge of following payments and other indicators of corruption.

Since the passage of the UKBA and other updated legislation in nearly 60-plus countries, the world has seen FIFA, Petrobras, Samsung, Shell, Rolls Royce, Unaoil, Embraer, Pfizer, and other organizations exposed for “back room” and other deals to secure multi-million and even billion dollar contracts. In 2017 alone, two companies, Odebrecht and JBS SA have both been fined over $3B a piece for bribes. What does this history of corporate malfeasance mean for the audit function at an organization?

The Audit function, both internal and external, has often been the unsung hero in the identification, investigation and subsequent alerting for many anti-bribery and corruption cases. The primary challenge that audit faces is the complex task of finding these schemes manually. This is where analytics and specialised technology can help significantly.

So how can analytics help the auditor work faster and more accurately? There are three main areas that provide benefits to the audit process:

• Integrating Automation: Auditors primarily rely on their experiences to identify potential ABC issues. With the use of analytics, an organization can depend on sophisticated algorithms to detect potential problem areas by continually looking for schemes within a company’s books.
• Staying Up-to-date: Criminals are always looking for new ways to push their money through the system. Analytics can learn to look for shifting patterns of unusual behaviour by a company’s vendors, customers and even employees and raise an alert to auditors before a problem may have even started.
• Gathering Evidence: Auditors spend significant amounts of time gathering evidence to support a case.  Analytics can significantly reduce this effort by providing continuous monitoring of transactions and quickly bringing back linked transactions related to the case.

Analytics is now viewed as a complimentary tool to an auditor’s function by reducing the time spent identifying problems, and by providing better quality alerts and cases back.

Micah Willbrand

Global head of anti-bribery and corruption solutions

Nice Actimize

When adopting new payment methodologies, banks must strike a challenging balance between ease of use and access and the need to put in place stringent levels of security.  With technology evolving at ever-increasing rates, it’s increasingly difficult to keep on top of that challenge.

Banks first need to put in place an expert team with the time, resource and capability to stay ahead of the technological curve. This includes reviewing, and, where relevant, leveraging the security used on other systems and devices that support access into banking systems.  Such a team will, for example, need to look at the latest apps and smartphone devices, where fingerprint authentication is now the norm and rapidly giving way to the latest facial recognition functionality.

Indeed, it is likely that future authentication techniques used on state-of-the-art mobile devices will drive ease-of-use further, again without compromising security, while individual apps are increasingly able to make seamless use of that main device functionality.

This opens up great potential for banks to start working closely with software companies to develop their own capabilities that leverage these types of security checks.  If they focus on a partnership-driven approach, banks will be better able to make active use of biometric and multifactor authentication controls, effectively provided by the leading consumer technology companies that are investing billions in latest, greatest smartphones.

Opportunities for Corporate Cards

This struggle to find a balance between security and convenience is, however, not just about how the banks interact directly with their retail customers. We are witnessing it increasingly impacting the wider banking ecosystem, including across the commercial banking sector. The ability for business users to strike a better balance between convenience and security in the way they use bank-provided corporate cards is a case in point.

We have already seen that consumer payment methods using biometric authentication are becoming increasingly mainstream – and that provides an opportunity for banks.  Extending this functionality into the corporate card arena has the potential to make the commercial payments process more seamless and secure. Mobile wallets, sometimes known as e-wallets, that defer to the individual’s personal attributes to make secure payments on these cards, whether authenticated by phone or by selfie, offer one route forward. There are still challenges ahead before the above becomes a commercial reality though.

First, these wallets currently relate largely to in-person, point of sale payments. For larger, corporate card use cases such as settling invoices in the thousands, the most common medium remains online or over the phone.

Second, there are issues around tethering the card both to the employee’s phone and the employee. The 2016 Gartner Personal Technologies Study, which polled 9,592 respondents in the U.S., the U.K. and Australia revealed that most smartphones used in the workplace were personally owned devices.  Only 23 percent of employees surveyed were given corporate-issued smartphones.

Building bridges

Yet the benefits of e-wallet-based cards in terms of convenience and speed and ease of use, and the potential that they give the businesses offering them to establish competitive edge are such that they have great future potential.

One approach is to build a bridge to the fully e-wallet based card:  a hybrid solution that serves to meet a current market need and effectively paves the way for these kinds of cards to become ubiquitous.  There are grounds for optimism here with innovations continuing to emerge bringing us closer to the elusive convenience/security balance. MasterCard has been trialling a convenient yet secure alternative to the biometric phone option. From 2018, it expects to be able to issue standard-sized credit cards with the thumbprint scanner embedded in the card itself. The card, being thus separated from the user’s personal equipment, can remain in the business domain. There is also the opportunity to scan several fingerprints to the same card so businesses don’t need to issue multiple cards.

Of course, part of value of bringing cards into the wallet environment is ultimately the ability to replace plastic with virtual cards.  The e-wallet is both a natural step away from physical plastic and another example of the delicate balancing act between consumerisation of technology and security impacting banking and the commercial payments sector today. There are clearly challenges ahead both for banks and their commercial customers in striking the right balance but with technology continuing to advance, e-wallets being a case in point, and the financial sector showing a growing focus on these areas, we are getting ever closer to equilibrium.

by Russell Bennett, chief technology officer, Fraedom

They say imitation is the sincerest form of flattery. Challenger banks are doing what their name suggests, and research indicates they are gaining ground. For established lenders, replicating the characteristics of their smaller, more agile competitors, will help them defend their position. Outsourcing is the key, argues Sarah Jackson, Director, Equiniti Credit Services.

The market for lenders is buoyant. Consumer borrowing leapt by 10.3% in the 12 months to May 2017, according to The Bank of England^[1]. There is a tussle going on between established and alternative lenders as both vie to grow their market share. Established lenders are built on decades of customer loyalty and trust. But resting on their laurels is dangerous. Alternative lenders are lean and agile, and produce disruptive offerings that turn heads. For the borrower price is the deciding factor, evidenced in many ways, by the prolific use of comparison sites. This is creating a level playing field and there is all to play for.

The tide is turning

Alternative lenders currently own around a quarter of the borrowing market according to research from ‘Great Expectations: The Demanding Market for Credit’, a report examining consumer credit attitudes published last month by Equiniti Credit Services^[2]. The winds of change, however, are blowing. 47% of the study’s respondents indicated that they would borrow from an unfamiliar lender in future.

Across the board, brand loyalty has given way to price. Customers are now divided into two camps – those who will only borrow from an established lender but are price-conscious and those who shop on price alone, irrespective of the provider.

Low rates rule the roost

Research indicates low interest rates are fundamental in borrower’s loan selection criteria followed by low repayments. This is no surprise, with interest rate rises announced recently, consumers are searching for new ways to make their money work harder.

With price the deciding factor, the use of comparison sites is making it easier than ever for savvy customers to shop around. Research reported that 86% of respondents would use a price comparison site to compare loan rates, with 78% believing that they would get a cheaper loan from online lenders. The established lenders have an opportunity here, and investment in technology will be key to maintaining market share.

The same study indicated that transparency and clarity in a product’s terms and conditions are just as important. Here, the ability to demonstrate responsible lending practices and conduct appropriate affordability checks will strengthen consumer confidence and satisfy the Financial Conduct Authority, at the same time.

What can established lenders do to defend their market position?

The age of uncontested brand loyalty is over. Price should be considered as equally important as service for lenders looking to create differentiation in their offering. For many, agile technology can drive down the cost of operations, enabling them to protect their margins and pass the saving on to the customer through lower-rate products. Outsourcing facilitates this by reducing time-to-revenue for new loan products allowing lenders to refocus internal resources on innovation, product development and market differentiation. Established lenders can replicate the agility of alternative lenders by outsourcing their loan management portfolio, allowing them to compete head on and maintain market share.

The outsourcing market is evolving to meet the needs of established lenders. A new breed of specialist organisations is offering tailored solutions that combine their own proprietary loan management technology, with expert customer service staff and auditable, best-in-class processes. With this model, established lenders can mount their own challenge and take on the new competitors at their own game.

By Sarah Jackson, Director, Equiniti Credit Services