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Digital Banking: A strategic response is required by heritage banks

Digital banking has long been considered the ‘future of banking’. We’ve seen numerous market entrants look to bring customer-led propositions to market to bring the experience customers have come to expect from all their online services.

By Sarah Carver, Head of Digital & Trevor Belstead, CIO Wholesale Banking & Post Trade, Delta Capita

This expectation has increased with the pandemic, which effectively operated a digital-first experiment, forcing banks and customers to embrace it. Over the past year, consumers have got used to doing almost everything online.

Trevor Belstead, co-author of Digital Banking: A strategic response is required by heritage banks
Trevor Belstead, CIO Wholesale Banking & Post Trade, Delta Capita

This has led to a fundamental shift in customers’ expectations with them now expecting this level of ease on everything, including their banking. In parallel, banks have seen the potential for both the NPS improvement and reduction in cost to serve through increased self-service by investing in their digital channels.

Digital banking is not a new trend; branch usage has been in a gradual decline as banks have continued to invest in digital channels and reduce branch density. However up until now this customer shift has been a gradual process and the experience (or lack thereof) hasn’t been sufficient to make customers switch en masse to digital challenger banks as their prime account. Albeit many have dipped their toe in the water with Monzo, Starling, Revolut amongst others as a secondary account. However, this shift has sped up over the last year with 27% now having an account with a digital-only bank in the UK.

So why are people opening digital-only accounts? Convenience is, as expected, reason #1 with 26% citing this, closely followed by users wanting a ‘secondary account’ and finally ease of transferring money. However, it’s not all about functionality and servicing; 1 in 10 consumers are still drawn predominantly by the brand, citing the ‘cool cards’ as a reason to get an account. This is a more challenging one for the heritage banks to contend with given their brand values driven by trust, security, steadfastness rather than a challenger which can ooze coolness with a neon or metal card and informal website copy which connects with customers on a more personal level.

Sarah Carver, co-author Digital Banking: A strategic response is required by heritage banks
Sarah Carver, Head of Digital, Delta Capita

How can heritage banks respond?

  • Ensure you are not held back by your legacy stack: This is the number one challenge we see with our clients. Where, in the desire to digitise and create that perfect customer experience, there’s a sidestep around their legacy technology. Without tackling this challenge, the spaghetti junction of systems can prevent the organisation from doing anything quickly or add a burden of cost which limits where the spend should be going, which is differentiating that front-end customer experience. It’s perhaps not the most glamourous part of the digital transformation for an organisation but it is a critical one.
  • Validate tactical tech: At the start of the pandemic, banks had to react and adapt in a very agile and quick manner. Depending on the level of digital maturity many had to quickly spin up digital banking solutions and embed new tech to deliver to their customers. However, now it’s critical to take a step back and ensure that all tech is strategic and integrated in a way that ensures it is future-proofed. This is a particularly challenging area given in some cases there has been large investments made but now is the time to ensure that what you’ve got is not just ‘good enough’ given digital banking will only grow over the coming years.
  • Really take the time to understand your USP: Partnering has become the standard in the industry with an increased appetite to partner or buy rather than build in-house. This has hugely expedited delivery and has also ensured organisations aren’t investing unnecessary budget in what is ultimately non-differentiating services. However, there is still a need to invest in research and understand your target customers. Stepping back with a critical lens is important because if you streamline your digital journey but it’s still essentially a non-differentiated vanilla offering, you’re not going to see the adoption you expect. This can be through many different guises, new product or service offerings, brand positioning such as sub-brands to target different segments and critically understanding and utilising your data to speak to your customers in a far more targeted way.
  • Do you have the right business model: The evolution to digital banking is not just technology, it is organisational and business focused as well. To really achieve a digital bank, the organisation itself must become digital and agile across the board. Traditional banking models that were previously used in the branch cannot just shift as is to meet the digital ecosystem the bank needs to operate in. The organisation needs to look at its business model across the board, starting at customer servicing, product development, operations, and technical delivery.
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Managing system security in the Work from Home world

As digital communications improvements made the work from home revolution inevitable, some employers were ahead of the curve in allowing employees to work remotely, while many clung to mandatory office attendance. Then Covid-19 swept the globe and suddenly everyone who could work remotely did so by necessity.

By Adam Glick, Chief Information Security Officer, Rocket Software

This posed a serious challenge for IT teams within the financial services industry. Historically a group prone to err on the side of caution due to the sensitivity of their data and the regulations they are mandated to follow, financial institutions scrambled to figure out how to keep the security of their systems and data intact while providing access to employees who work from home almost overnight. While telecommuting presents many challenges in terms of company culture and adaptation, it is the technological hurdle of ensuring data security as workforces migrate from the office that created the greatest risk for financial companies.

Adam Glick, Chief Information Security Officer, Rocket Software, on making work from home secure
Adam Glick, Chief Information Security Officer, Rocket Software

Thankfully, the modern-day terminal emulator allows remote employees to access their company mainframes no matter where they may be working that day. Replacing the remote terminals of the late ‘90s, emulators recreate the terminal interface on the user’s desktop, browser, or mobile device. But this utility and versatility is exactly why security is so vital in a work from home environment. If an employee can access the mainframe from any location, their access is only as secure as their local network. A user-friendly, feature-rich platform that is being constantly updated provides far better security than outdated emulators that aren’t kept up to date with security patches.

A Cohesive Response

Cohesion is the primary hurdle to maintaining security and continuity among a geographically widespread workforce. Without a consistent and reliable work experience for all users, controlling a company’s flow of information becomes a Tower of Babel nightmare. Security and IT professionals have no way of policing and perfecting data pipelines if every employee is using his or her own system to work from home and interface with sensitive information. If a chain is only as strong as its weakest link, a fiscal record is only as secure as its least protected remote worker’s computer. Without a reliable and uniform system through which employees can process data, this creates a chain with so many weak points that no IT department could possibly watch them all.

For a terminal emulator to guarantee the security of our financial institutions’ data, it must be just as protected at every employee’s home as it is at headquarters. Maintaining compliance with security innovations and cryptographic protocols from across the industry is therefore critical. Ideally, the IT teams setting up these security measures should be able to do so quickly and easily with a scalable, intuitive, and user-friendly system.

Ease of Use is Key

Usability is vital when choosing a terminal emulator. This translates not only into more efficient workflows and fewer lost hours, but also to a more secure operation for the institution and its employees who work from home. The easier a system is to use at the individual level, the less likely that individual is to make an error that creates a security risk. A great emulator is also highly configurable, allowing individuals to set their own environment to maximize comfort and efficiency while their supervisors or administrators can set permissions, host sessions, create new sessions, and manage multiple sessions. User authentication management is also vital to keeping data safe, and a terminal emulator should have multiple authentication fail-safes available for leaders to choose from.

Ongoing Updates

Teams have been tasked with keeping up with chaotic times, including both hectic world events and the unstoppable march of technology. If financial institutions are now responsible for reacting to the Covid crisis and its promised future of remote and hybrid workforces, the people who develop the software they rely on should be just as diligent and devoted to the solutions they provide.

New security threats emerge every day, so a terminal emulator that is regularly updated to keep up with potential security risks will benefit organisations the most. Futureproofing must also be a priority, both for leaders anticipating the next wave of change in employment management, and for software manufacturers looking to present the ideal product to security-conscious consumers.

Spreading the Solution

Even after the pandemic has been brought under control, many companies will adopt a more flexible schedule, allowing employees to work from home several days a week. To prepare for this shift, it is vital to ensure the security of our financial systems by investing in modern terminal emulation software. These systems must be customisable and easy to use to minimise learning curves and potential user error. They must also be supported by constant and forward-looking upgrades that include cutting-edge security measures to protect sensitive data. With the right technology, financial institutions have the ability to support their employees and ensure the security of valuable data—no matter where in the world their workforces happen to be.

Adam Glick is a vice president and chief of information security at Rocket Software, a Boston area-based technology company that helps organisations in the IBM ecosystem build solutions that meet today’s needs while extending the value of their technology investments for the future. Before joining Rocket Software, he served as VP of cyber risk at Brown Brothers Harriman and as head of information technology at Century Bank before that. He is also an adjunct professor at Boston College, where he teaches graduate courses in cyber security.

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DTCC: Operational resilience planning, in 2021 and beyond

By David LaFalce, Managing Director, Global Head of Business Continuity & Resilience at the Depository Trust & Clearing Corporation (DTCC)

David LaFalce, DTCC
David LaFalce, DTCC

Planning for operational resilience will unquestionably be a strategic priority for firms over the course of 2021 and beyond. In an increasingly interconnected and digitalised world, organisations can be vulnerable to disruptive events related to technology-based failures, system outages and cyber-attacks. This has been further highlighted by the Covid-19 pandemic, with organisations needing to adjust their operational resilience plans to take into account not only the health impact to employees, but also the effects such as the shift to remote working. At the same time, because of climate change, firms also need to consider the increased likelihood of natural disasters threatening significant operational disruption.

Such a diverse risk landscape requires firms to continuously evaluate how they operate, communicate and safeguard against threats – some known, and some not yet known. While predicting a disruption can be challenging, there are measures organisations can adopt to further evolve and enhance their operational planning and response. This is even more pressing in light of the growing attention from global regulators and government agencies who have been gradually increasing their focus and oversight of firms’ operational resilience plans.

In the US, recently, the Board of Governors of the Federal Reserve System, the Office of the Comptroller of the Currency (OCC) and the Federal Deposit Insurance Corporation (FDIC) released an interagency paper outlining sound practices drawn from existing regulations, guidance, statements, and common industry standards, designed to help large banks increase operational resilience.

In the UK, the Bank of England, the Prudential Regulation Authority (PRA) and Financial Conduct Authority (FCA) have proposed a regulatory framework to promote operational resilience of firms and financial market infrastructures (FMIs). This has culminated in the three UK supervisory authorities publishing a shared policy summary and coordinated consultation papers aimed at prompting a dialogue with the financial services industry on new requirements to strengthen operational resilience across the sector.

In Europe, policymakers are also addressing this topic, with the European Commission adopting the Digital Finance Package (DFP) in September 2020. This includes the Digital Operational Resilience Act (DORA), which requires participants in the financial system to have the necessary safeguards in place to mitigate cyber-attacks and other risks around the use of information and communications technology (ICT).

Until recently, operational resilience was typically developed with a risk-avoidance mindset focused on the end goal: full recovery. However, given the increased regulatory focus in this area, and with organisations facing a greater variety of operational threats than ever before, businesses must widen their planning scope to ensure the continued delivery of critical services, even with some systems becoming unavailable. In response, firms must consider evolving their operational resilience practices while focusing on three key areas:

1. Tailored approach
DTCCFirms must assess and develop long-term business continuity plans and operational resilience strategies in accordance with their specific needs and those of the clients they serve.

Developing maturity matrices – a “checklist” intended to evaluate how well-developed a particular process or program is – can be beneficial to establishing resilience program goals, as well as to managing expectations and measuring a firm’s performance against those predefined goals. It is no longer sufficient to have an optimum system of risk identification, evaluation, and assessment; companies must now be able to predict potential disruptions and be agile, adaptable, and resilient to continue to thrive. This premise has driven firms’ shift from a pure risk focus to a risk and resilience approach.

2. Know your assets
Firms and FMIs can identify relevant risks by mapping important business services to their operational dependencies, including locations, systems, suppliers, and people. For example, organisations need to ensure they know where the critical workforce, such as subject matter experts, key decision-makers and employees with critical skills are located and ensure that the risks associated with geographical locations are understood. A crucial part of an efficient operational resilience strategy is conducting a thorough “bench-strength” analysis, assessing critical processes and the depth of people who are able to provide support. This should include an estimate of the timeframe required for peers to take over the responsibilities of those who are not able to perform them.

3. Supply chain disruption
The use of third, fourth and even fifth-party suppliers to deliver a firm’s services, specifically those related to critical operations, has risen in recent years. As such, organisations are increasingly required to establish detailed processes to measure, monitor and control the potential risk exposures associated with outsourcing these services. This includes consideration for testing and availability of backup providers and failover procedures.

One of the crucial issues that requires thorough evaluation is how far back in the supply chain organisations are able to go to assess risk threats, particularly for third-party suppliers providing critical services. While opting for supply chain restrictions may be challenging in today’s interconnected operational environment, it is important for firms to realise that it might be more difficult to achieve operational resilience if they rely heavily on vendors with whom they don’t have direct contact.

As a result of the challenges revealed by the Covid-19 pandemic and increased regulatory focus, operational resilience will continue to be a high priority for financial services organisations in the coming months and years. Building a robust operational resilience model is critical to ensure the continued delivery of services. By moving away from a “one size fits all” resilience approach to each firm knowing their unique assets and understanding the implications of a potential supply chain disruption, organisations can tackle key issues head-on and better prepare themselves against future threats.

David LaFalce
Managing Director, Global Head of Business Continuity & Resilience
DTCC

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The top ten ‘lockdown legacies’ merchants should be aware of

Over the past 12 months, retail merchants have had to contend with high street closures, furlough schemes and in-store mandates such as face coverings and social distancing. New consumer trends have also emerged, and existing ones have been turbocharged.

By Kirsty Morris, Managing Director of Barclaycard Payments

To help merchants, and their payments and finance providers in the UK prioritise business planning, Barclaycard Payments has pulled together its top 10 ‘lockdown legacies’ set to outlast Covid-19 restrictions. They are:

Kirsty Morris, Managing Director of Barclaycard Payments discusses how retail merchants have been affected by Covid-19
Kirsty Morris, Managing Director of Barclaycard Payments
  1. Growth in home deliveries: Consumers have been receiving an average of two extra retail deliveries per month since March 2020 (7 parcels now versus 5 before March 2020). Over half expect to receive the same amount, or even more, in the future.
  2. Click & Collect boom: Around one in three (30%) consumers say they have used ‘Click and Collect’ more frequently since the start of the pandemic. Of those, 90% say they’ll continue to do so in the long-term.
  3. Rising rate of returns: In the last 12 months, over half (51%) of Brits have returned items that they have bought online, compared to 47% in the same period in 2019 and 46% in 2016.
  4. “Come to me” retail: Since the start of the pandemic, one in 10 (9%) consumers have used “come to me” retail, where a concierge-style service delivers clothing to customers’ homes and waits while they try it on, so that they can immediately return any items they don’t want. Meanwhile, a third (34%) of shoppers said they would be more inclined to buy from a brand offering “come to me” retail as an option.
  5. Mobile payments soaring: Barclays consumer debit data reveals that Apple Pay grew rapidly in 2020 compared to 2019, in particular in Leisure & Entertainment, where online debit transactions increased by 70%.
  6. Staying local: Almost two thirds (64%) of Brits are choosing to shop closer to home. Barclaycard Payments data shows shoppers spent an extra 63.3% in February 2021 at food and drink specialist stores such as butchers, bakers and greengrocers compared to last year.
  7. More mindful spending: Nearly three quarters of people (71%) now think more carefully about how they spend their money and, of those, nine in ten (92%) say they’ll continue to do so even after lockdown lifts.
  8. Online grocery shopping surge: Online grocery shopping has seen consistent growth over the past 12 months, with Barclaycard data revealing a 115.2% year-on-year increase in February 2021. 57% of Brits say they’ll continue to buy at least some of their groceries online even after all restrictions end.
  9. Dine-at-home experiences: In an attempt to recreate the restaurant experience at home, 10% of Brits tried a DIY meal kit for the first-time during lockdown. Around a quarter (24%) of these people will continue purchasing these services after hospitality venues reopen.
  10. Investing in infrastructure: Barclaycard Payments’ research with retail merchants shows that small and medium sized businesses are responding to this new landscape, with nearly three in ten (29%) planning to invest in new equipment and technology in 2021, and (13%) viewing technology as the top opportunity for growth over the next year.

If our trends highlight one thing, it’s that fast, convenient and secure shopping is no longer just a consumer preference, it is a now a universal expectation.

For merchants, this means there is a need to create better customer-focused experiences, particularly when it comes to e-commerce and payments. Technology has a huge part to play in this: for instance, payment gateways, such as Barclaycard’s own Smartpay platform, often support one-click purchases and allow buyers to pay for retail purchases with a number of different methods in a smooth, safe and seamless way.

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Banking on sustainability through innovation

As technology evolves and FinTech takes a grip on the financial services industry, today’s banks have a distinct opportunity to engage consumers through financial innovation that not only better supports savings, purchases and investments, but does so with positive sustainability credentials and a reduced environmental impact.

By Dan Harden, Director of Business Transformation, Paragon Customer Communications

Even over a decade since the severe financial crisis of 2007-08, the activities of banks and other financial services providers remain under a great level of scrutiny. And none more so than when it comes to their environmental impact and green credentials.

Dan Harden of Paragon on sustainability solutions for banks
Dan Harden, Director of Business Transformation, Paragon Customer Communications

Just last year, the Banking on Climate Change 2020 report revealed that 35 of the world’s leading banks have provided $2.7 trillion to fossil fuel companies in the four years since the adoption of the Paris Agreement (2016-2019). This is equivalent to more than $1.5 billion for every day since the end of 2015, with no downward trend and no assessment of the carbon impact of that finance.

The formation of The Partnership for Carbon Accounting Financials (PCAF) – a global partnership of financial institutions committed to facilitating transparency and accountability of the financial industry to the Paris Agreement – and the launch of the first global standard to measure and report financed greenhouse gas (GHG) emissions associated with their loans and investments, was a signal of intent for the industry.

The spotlight on institutions, however, is no longer solely being pointed by local and international regulators, but also by a wider public including clients, employees and investors concerned about sustainability.

Deloitte’s Better Banking Survey recently revealed more than 60 per cent of some 1,250 British adults would leave their bank if they found out it was linked to environmental or social harm, even if it had the best financial offer available. Further, seven out of 10 people said they would be more likely to choose a bank that had a positive social and environmental impact.

All this combined means sustainability, responsibility, and the disclosure and reporting on carbon emissions are now very much a critical competitive advantage within the financial services sector.

Meeting the global standard for Green Finance

As banks seek to quell public and regulatory pressures, and improve their environmental credentials, technology has become a fundamental tool for delivering sustainable business operations. FinTech is already an innately sustainable alternative to the traditional banking, allowing consumers to manage their finances using digital technology, removing the reliance on paper-based transactions and even the need to travel.

Banks, for instance, are enhancing their low-carbon offering and reducing climate risk through intuitive technologies such as chatbots and virtual assistants, artificial intelligence and machine learning powered robo-advisors, as well as increasingly intuitive banking apps. Digital integration is being executed to bring together the platforms used for transactions, data management and customer interactions for a seamless and sustainable omnichannel delivery model.

Such platforms are not only allowing financial institutions to take the necessary technological steps towards sustainability, but also delivering better service for consumers and CX. Secure and almost always at hand, they make the process of carrying out financial transactions, accessing products, getting advice and financial updates far simpler, reducing the need to visit branches, or make calls.

Centralised Customer Communications Management (CCM)

Of course, before widespread technological change is adopted, banks must ensure they have the most effective and efficient CCM solutions in place.

Organisations are increasingly seeing the benefits of adopting a single, centralised, customer communications management deliver model – a “one platform” approach that underpins communications across all channels and technologies. By doing so, banks can ensure they have the delivery infrastructure to support a truly frictionless CX across a multitude of traditional and digital channels, while at the same time facilitating transformation at pace.

A consolidated perspective of communications can facilitate the analysis of lifecycle sustainability impacts, allowing financial organisations to choose supply chain partners that are committed to the same values including negative emissions, zero waste to landfill and creating an environmentally resilient future.

In a bid to deliver a roadmap to Net Positive Communications, banks are working with knowledgeable partners to help them implement the tools and technologies that will make net-zero emissions technologies deployable at significant scale, in turn, delivering on their long-term sustainability goals and aspirations.

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Sopra Steria: Why building societies must prioritise a member-first strategy

By Rob McElroy, CEO, Sopra Steria Financial Services

Rob McElroy, CEO, Sopra Steria Financial Services
Rob McElroy, CEO at Sopra Steria Financial Services

Building societies have been a staple of our high streets for over 100 years, with their main purpose being to increase prosperity among the communities they serve. But, despite this history and the huge amount of trust they have built with their members, they are not without their challenges. In a post-Covid-19 world, they are faced with changing market dynamics, macro-economic pressures, and the fact their members now have more choice than ever when it comes to how and where they manage their finances.

Mortgage and savings markets are where building societies predominantly compete, not only amongst themselves but with high-street banks, challenger banks and, increasingly, FinTech product providers. This rise in competition and the significant shift by members from in-branch to online due to the pandemic means building societies have to move with the times to retain market share – embracing digital versions of products and services customers demand whilst delivering a great customer experience at every touchpoint or interaction.

But it’s not a case of reinventing the wheel; it’s about making incremental changes to their lending, savings, and collections processes to put customers at the heart of them. So, how can they create this customer-first strategy?

1. Implementing the right technology strategy to support customer touchpoints
Customer expectations have changed in the wake of Covid-19. Like many other organisations, building societies are tasked with identifying new and innovative products and services to meet the changing needs of their existing and potential members who now expect a real-time, 360-degree view of their finances, as well as access to services and product eligibility at any time via any device.

When accessing information, they want to know their best interests have been catered for and that this information is transparent and readily available for them to make informed choices.
To do this, building societies must embrace both digital and traditional channels, exploring ways to deliver personalised and targeted services and offers. Member engagement should also be built around the ‘moments that matter’ in their lives. Whilst digital, telephone and email might work for business as usual, many members take comfort in knowing their local building society is there to help them through major life events, or when they face financially vulnerable situations.

This availability of information and ease of access via a customer’s device will become a differentiator for those able to make it happen. Failure to make the necessary changes or an over-reliance on traditional systems to deliver a true ‘digital’ strategy could see a rise in member attrition rates and cause the business to stagnate In a worst-case scenario, this could lead to an imbalance in member demographics, making building societies increasingly more vulnerable to local economic events.

2. Changing customer behaviour – digital opportunity or threat to the traditional model?
With the rise of connected services, such as Open Banking and the Internet of Things, customers are rapidly shifting towards aggregator sites for a cohesive overview of available deals suited to their needs. We’ve already witnessed the impact these sites have had on the savings, credit cards and loan markets including the ability to open up access to otherwise inaccessible markets or customer groups.

As technology improves and provides members and potential members with the confidence to go directly to their chosen providers, mortgages and straight-through product/service processing will be the next focus of these sites. In the short to medium term building societies should also remember aggregator sites still provide an important route to market for their savings and loan products.
Although it may be a viable route to market, it’s not without its challenges for building societies. Many are still heavily reliant on mortgage broker networks and don’t have appropriate technology infrastructure to provide aggregator sites with real-time information and deals, potentially stopping building societies from competing via these channels as customers look for the best deals. It’s time, therefore, for building societies to prioritise building an infrastructure capable of delivering real-time data and availability of products/services on their latest offers to these sites, to ensure they are future-ready.

Building an infrastructure capable of delivering real-time data and enhanced member experience, however, does not necessarily involve a large multi-year transformation project – an assumption made by many. There are many quick wins building micro-services around existing infrastructure and establishing an orchestration engine which will allow almost immediate implementation of a digital strategy.

3. Ramping up personalisation in a data-rich environment
Sopra Steria logoHistorically, just being on the high-street was enough to instil a sense of credibility and respect from prospective members that the local building society was the go-to place for their savings or mortgages. Longevity, resilience, and being at the heart of the local community built and sustained an emotional connection to a brand.

Today though, in a consumption-based world, we’re seeing an increase in personalised content, and people consume content based on their likes or browsing history. Furthermore, the journey the member is taken on is personalised so it has a higher propensity for completion.

In today’s data-rich environment, customers expect personalised experiences, and product and service offerings designed specifically for them. Using customer data at every touchpoint and continually refining the personalisation approach is no longer an option – it’s a necessity.

Even simple personalisation efforts, such as an email with exclusive offers, and leveraging multi-channels to engage and facilitate client accessibility, will further enrich customer conversations and relationships. It is about taking what building societies are famous for, that greater personalised service and understanding, and applying it to the multichannel world we all live in to meet member expectation now and into the future.

4. Continue serving the community
Building societies have always been a key part of local communities. Whether it’s providing a couple with a mortgage to purchase their first house, or setting up a child’s first savings account, this connection with members has been built over many years. Therefore, it’s important the community aspect is not lost due to a lack of personalisation and digital channels.

Communities are embracing digital, especially since the Covid-19 pandemic forced us to stay home and closed local branches. It is vital then, that building societies provide digital versions of their services alongside the traditional ways of engagement. If they fail to make sure the digital/traditional mix is right for the communities they serve, they’ll find their member base diminishing and the ability to attract new customers seriously impacted.

Final thoughts
Building societies cannot afford to stand still and allow competitors to gain a position that attracts their traditional member base. They must prioritise creating tailored experiences for members through multiple channels (both traditional and digital) and deliver real-time data to retain the competitiveness of their offerings.

This doesn’t mean overhauling processes and strategies, rather it requires incremental changes to ensure success. The building societies who take the time now, in a post-Covid-19 world to build their ‘digital’ foundations will be in a strong position to shift towards a more personalised and member-first strategy which is realistic and achievable for their organisation.

There is a real opportunity for building societies to position themselves for the modern age, and the way forward is through cost-efficient and incremental changes to customer engagement based around ‘moments that matter’. This will enable a shift towards a more personalised member-first strategy.

Rob McElroy
CEO
Sopra Steria Financial Services

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How incumbents can provide a winning customer experience

The ever-changing expectations and demands of customers emanate from the experiences they are accustomed to in daily life. From having a paperless customer experience at an Apple Store to using Alexa to order household items are now common and have set experience benchmarks for banks and lenders.

By Ajay Vij, Head – UK, SVP – Industry Head, Financial Services, Infosys

The financial services industry is challenged by the expansion of disruptors inside and outside of the industry. Firms such as digital mortgage brokers, price comparison sites, and credit bureaus will combine to enable one-click product research, threatening to relegate banks to back-end product providers. Price comparison sites and personal finance management (PFM) apps will merge, combining a proven business model around product comparison with deep financial insight.

Ajay Vij of Infosys discusses what incumbent banks need to do to improve customer experience
Ajay Vij, Head – UK, SVP – Industry Head, Financial Services, Infosys

The financial services enterprises that are driving accelerated growth and success today are the ones who are finding fast lanes through technology, data, and processes to leverage and expand their ecosystems, and to sense, predict and respond to customer experience opportunities.

Customer experience makes or breaks organisations and plays a huge role in the success of their products and services.  Since eliminating friction from user interaction is a huge priority in an experience economy, businesses need to focus on organising their products, systems, and technology infrastructure around that goal. The best experiences in the market are built on a modern technology foundation that leverages Artificial Intelligence, Machine Learning, Big Data Analytics, etc., to create personalised products and contextual engagements so that the right proposition is made to the right customer at the right time. With products becoming commoditised, customer experience has emerged as the biggest source of competitive advantage.

Therefore, it is no surprise that experience transformation is a major goal in any digital transformation effort. In fact, for 87% of the respondents in the latest EFMA Infosys Finacle Innovation in Retail Banking survey, customer engagement is at the core of their transformation plans. But experience transformation is not merely the digitisation of manual processes; it is a design-led approach that puts the human user—customer, business partner, and employee—at the centre.  This can be done through bringing several elements together, from employee and customer experience to data intelligence and advanced analytics. And it’s not just the ‘glass’ or user interface that’s delivering the experience, but a living, breathing ecosystem of partners offering best-of-breed products, services and interactions to fulfil ever-increasing expectations.

Incumbents versus challengers

In a survey of millennials conducted a few years ago, 70% of the respondents said they would rather bank with Google than a traditional institution. Having earned the appreciation of customers for best fulfilling their expectations, digital players, such as big tech, FinTech, challenger banks, and neo banks, are now enjoying their trust as well—and attracting these notoriously fickle consumers in droves.

In response, traditional banks need to consider both the customer experience and customer journey, and the role technology will play in accelerating innovation of intuitive tools for customers. Equally important is accelerating the delivery of employee-facing digital tools and experiences. This will create a new digital agenda focused on transforming user experiences, so they become human-centric and deliver greater customer value and enable employees with new tools and capabilities.

Another thing to consider is the investment in resources. Even large financial services organisations don’t have full-fledged experience design departments. Most outline a broad vision of experience and leave the details to others, typically their outsourcing partners. Ideally, they should integrate experience into the core of their business as a part of day-to-day operations.

Next steps

Looking ahead, financial services companies have their task cut out in 2021. In 2020, the pandemic forced almost every organisation into digital overdrive; this year, they must build on that effort by accelerating experience transformation. That means digitising end-to-end journeys, processes, product offerings and interventions.

As FinTechs and other new entities come under increasing regulation, they are gaining the confidence of all customers. Incumbent firms must set out to reclaim the trust, and the customers, they have ceded to their rivals. But these changes to customer experience can only be carried out if there is a supportive environment—in other words, a culture of innovation, quick decision making, the right talent and a ‘digital first’ mindset.

Here, the support of a trusted technology partner can be crucial for driving change throughout the organisation. When identifying a partner, companies must look for expertise in designing human-centric customer journeys and experiences besides technology credentials in areas such as data intelligence, platforms, process optimisation, security and compliance. Together, the organisation and the right partner will be able to foster the right environment and resources to provide a winning customer experience.

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Building a successful digital-first omnichannel bank

Achieving excellence in omnichannel customer experience is both imperative and a huge source of competitive advantage in the world of digital banking. Here are four fronts that banks need to act on simultaneously to achieve a successful digital-first omnichannel banking.

By Puneet Chhahira, Global Head, Marketing & FinTech Engagements, Infosys Finacle

Omnichannel, Infosys
Puneet Chhahira, Global Head, Marketing & FinTech Engagements, Infosys Finacle

Digital is disruptive, pervasive, and transformative. The ubiquitous digitization of our world that has upended businesses and organizations across all industries has had a transformative impact on the financial services industry – reshaping the whole customer-experience ecosystem and legacy business models.

The crisis ushered in by the pandemic has further heightened the level of urgency for digital transformation, proving to be one of the positive outcomes of the pandemic. That said, banks are still moving at a slower pace than desirable. This is corroborated by the findings of the Infosys Finacle Efma ‘Innovation in Retail Banking’ 2020 report1 – only 7 percent of the 700 banking executives interviewed believe that their organization has deployed digital transformation at scale and is reaping the desired results. The remaining 93% are at different stages, with the highest being 49%, confirming that the digital transformation is partially deployed and is delivering as expected.

Constantly evolving, omnichannel banking in the digital age means that banking must be accessible on all the channels of discovery and value delivery, including mobile, internet, chat, voice banking, and smartwatch. The next step is to embed financial services so deeply within customers’ lifestyles that they are virtually invisible; examples include integrating peer-to-peer payments within social channels, consumer loans within e-commerce sites, or “buy now pay later” features. A roadmap for getting there could possibly look like this:

  1. Reimagining the business model:

The vertically integrated pipeline business model in financial services – bank manufacturing its products, matchmaking products with its customers, and distributing through its channels – is breaking apart and giving way to distributed platform-business models. There is tremendous evolution happening across this linear value chain. Let us look at each of these layers individually.

Today, some of the most progressive banks globally are platform businesses that aggregate a wide range of financial and non-financial products from various providers. They are transforming their product portfolios by:

  • Creating game-changing joint products with other banks/FinTechs/digital giants – Apple partnered with Marcus by Goldman Sachs (and Mastercard) to launch Apple Card
  • Embedding non-financial lifestyle products into their journey such as hotel, flight, cab, event bookings, movie ticketing, among others
  • Collaborating with third parties in delivering competing products such as higher interest-paying deposits or a unique lending proposition- Paytm has joined forces with IndusInd Bank offering high value fixed deposits and with ICICI Bank to offer digital loans.

On the channels’ front, banks look to offer aggregated products and services not just through their own channels but also through API-led distribution on third-party channels, apps, non-bank channels such as smart home automation devices.

Given the fragmentation happening across these layers, a bank can choose to focus on a platform-business model in one of the three ways:

  1. Be a banking manufacturer that makes best-in-class products that it sells through various self-owned and third-party channels. For example, bank leveraging third party channels to sell their credit products
  2. Be a banking marketplace that offers a combination of self and third-party products. For example, Starling bank from the UK offers a marketplace providing services from best-of-breed partners in the area of accounting software, wealth management services, pension accounts, among others.
  3. Offer banking on a platform by providing products and services to Neo-banks to set up new businesses. For example, Telefonica Deutschland, a mobile telecommunications company, launched O2 banking – a mobile-only bank account built on German bank Fidor’s platform. It enables transactions through mobile, offers small instant loans and better mobile data plans.

 

  1. Reimagine customer experience for the open banking world

Customers today are spoilt for choice. They are highly demanding, impatient, and would not hesitate to switch from their preferred brand after just one bad experience. The rapidly unfolding digital trends have further pushed the envelope on customer engagement: in the past 20 years, banking transactions have gone from 50 percent in-branch to 95 percent digital self-service channels. Customers are unwaveringly shifting to platforms owned third-party channels of the open economy. In India, for instance, over 85% of the open payments transactions (UPI-based payments) are recorded by non-banking players like Google Pay, Phone Pe, and Paytm.

Another emerging trend is embedding banking into the primary journeys of the customer. For example, a car financing journey will commence not when the customer needs a loan but when the customer is considering buying or upgrading a car. For instance, DBS participates in the customers’ primary journey by operating successful marketplaces for used cars, property, travel, and utilities. This also extends to business banking, where leading banks are integrating their services through popular ERP solutions.

Finally, on the roadmap to customer-centricity, leveraging modern technologies such as AI, mobile, open-APIs, augmented and virtual reality will play a determining role in delivering experiences that are a lot more personalized, contextual, and outcome-oriented that customers will prefer.

 

  1. Turning Data into Competitive Advantage

Data is the key. It is driving the success of both Big Tech and FinTechs in spaces traditionally occupied by banks. For example, Google’s foray into autonomous cars is driven by their success with maps. Banks need to move from traditional interest and fee income models to data-led monetization models – lest other digital platforms do the same and eat the market share. They must look beyond segment-based offerings and pricing to customer-specific offerings and pricing. For instance, loans can move from uniform lending rates to individual pricing.

They must leverage the power of big data and advanced analytics to anticipate customer behavior and requirements and use these insights and other data, such as location and payment preferences, to push contextual, personalized offers at scale.

 

  1. Drive ubiquitous automation to reset the industry benchmarks

Automation is a critical competitive strength. Digitisation has radically altered the cost-efficiency in banking. Simply compare the cost-income ratios of the top 1,000 banks, 50 percent on average, with the 40 percent of digitally advanced banks and 30 percent of digital-only banks to understand the cost pressures the incumbents are facing. In a world where digitization has become the default, incumbent financial institutions would thus need to double down on their automation journeys to reset the benchmark – operate at a higher level of efficiency, increase the ability to price well, and ability to drive sustenance.

Technologies such as RPA, cognitive automation, API, blockchain, cloud, etc., will help drive automation and operate at a much efficient level. With enhanced cognitive technologies, banks will be able to progress into an environment where processes with machines and software at either end would bring up the possibility of autonomous banking. Customer service will almost entirely move towards self-service channels supported by smart assistants, where required, or we will witness an era of near-zero back-office where smart machines manage the entire processes. Think of automated banking tasks driven by google assistant. Or self-driving cars paying for fuel themselves. This will enable the delivery of smarter services.

 

Endnote:

Achieving excellence in omnichannel customer experience is both imperative and a huge source of competitive advantage in the world of digital banking. Banks need to act on all four fronts in parallel to achieve a successful digital-first omnichannel banking.

Sources:

  1. EFMA, Infosys Finacle: Innovation in Retail Banking 2020 – https://www.edgeverve.com/finacle/efma-innovation-in-retail-banking/
CategoriesIBSi Blogs Uncategorized

ITRS Group: Why GameStop will be the start of a new trading landscape

Guy Warren, CEO, ITRS Group
Guy Warren, CEO, ITRS Group

By Guy Warren, CEO, ITRS Group

On February 20th 2020, the markets began to react to Covid-19, as one country after another was plunged into lockdown. On the 11th March, the World Health Organization declared the outbreak a pandemic and by March 23rd the S&P had lost 34 per cent of its value.

Fast forward twelve months and the trading landscape has changed forever – but not necessarily as a consequence of the virus. Instead, the retail trading revolt of Reddit users has been the true catalyst to change the game entirely. Even more so than a global pandemic.

Until now, retail trading has tended to shadow the market, rather than move it significantly one way or another. That luxury was previously reserved for institutional investors or hedge funds. Yet, following the successful coordination of a large group of traders the power dynamic has shifted, and the ability to move the market is now accessible to all. And although the democratisation of investments is welcomed, the activity exposed the vulnerability of global market infrastructure, while also exposing the weaknesses of individual firms trading systems. Reddit users placed significant stress on trading structures as volumes surged, resulting in multiple outages across high profile retail portals. Systems should be ready for anything, yet just short of a year since the markets collapsed, those who have been preparing for the unexpected are still being floored by the unimaginable.

Over the next twelve months, the power of the retail investor will grow. Lockdown has left people with more money and fewer places to spend it – alongside a growing awareness of investing. And while experts are still unsure of exactly how the market will react to this new phenomenon, firms must get a handle on the exact volume their systems can take.

To begin future-proofing themselves, firms must first understand their present headroom. All systems have a limit of how many trades they can do per minute, yet many firms do not know what the limit is, let alone how to address potential points of failure. Now is the time to end the trial-and-error approach to capacity and get a handle on the exact volume their systems can house today.

ITRS Group

Capacity planning tools are essential, helping firms to not just calculate their headroom, but identify where potential pinch points exist within their IT systems. Modelling and stress testing also play a crucial role in the capacity planning of systems. The right software tool allows you to stress test ‘worst-case’ scenarios, which then enables firms to put in place plans to deal with this. By using machine learning and modelling scenarios that haven’t happened yet, firms can better predict what their systems can and cannot withstand. Companies need to avoid taking a stab in the dark regarding how much capacity their system can hold. They can use predictive scenario models such as ITRS’ ‘forward-thinking’ solution to model a variety of worst-case scenarios.

Uncertainty is the order of the day, whether you’re an individual or a business. Yet, if the last twelve months has taught financial services anything, it’s to be prepared for the unexpected. By utilising the right IT software, firms can gain vital insight into their IT estates and prepare themselves for the unimaginable.

Guy Warren
CEO
ITRS Group

CategoriesIBSi Blogs Uncategorized

Shining the spotlight on behavioural biometrics

Many of us use physical biometric authentication every day when we log into our mobile devices. It relies on innate human characteristics such as fingerprints or iris patterns. But what are behavioural biometrics?

By Abdeslam Alaoui Smaili, CEO, HPS

The pandemic has accelerated the global journey towards cashlessness and digitalisation. The transition away from cash and towards digital payments has brought with it many benefits, including greater financial inclusion in developing countries, since those who were previously unbanked now have greater access to merchants and services through the use of mobile money.

With the emergence of real-time confirmation and settlement, merchants have greater visibility and view on liquidity. This greater transparency is also helping governments to develop better-regulated tax systems and to more easily identify fraud and financial crime.

In order to combat the heightened risk of fraud that comes with the increased use of digital payments, it is vital to adopt rigorous digital authentication and security measures to protect consumers – and biometric measures can help to bridge this gap.

It is estimated that nearly 90% of smartphones around the world will have a form of biometric capability by 2024, according to research by Juniper. It also forecasts that $2.5 trillion in mobile payments will be facilitated by biometric data by 2024.

But what are behavioural biometrics?

In the payments world, behavioural biometrics, also called DNA mapping, are used to prove the identity of the user, authenticate the user and prevent fraud. For instance, mobile and online experiences built with behavioural DNA mapping can ensure a seamless and secure customer experience by analysing multiple data sets including the way a user holds their phone (in their left hand or right hand), the sizing of their hand, the way they swipe, navigate, or even the way they turn on the mobile.

Today’s behavioural biometric platforms can collect more than 2,000 parameters from a mobile device by leveraging artificial intelligence (AI) and machine learning (ML) techniques. The collected data is used to create and train a customised security model for each user in order to secure his account and differentiate him from impersonators and robots. The trained models are polled to give an optimal prediction in real-time while the user is logging in, and as result the fraud detection can be accomplished without impacting the login performance.

The perfect match for payments

Since behavioural biometrics offer a frictionless authentication method, it is ideal for digital transactions. It does not exert any change into the user experience which keeps the effort required on the part of the consumer to a minimum.

Behavioural biometrics have strong fraud detection capabilities: it is possible to distinguish a real user from an impostor by recognising normal user behaviour and fraudulent behaviour in real time. For example, if you somebody was to steal your phone and try to log into your phone, your mobile wallet or your online banking applications, an efficient behavioural biometrics solution will be able to block the user, even if the password used is the correct one – simply because the way the thief used your phone would be different to the way that you use it.

It can also be used to detect fraudulent activity online and to help distinguish a robot to a human user by analysing several elements. For example, how is the text being typed? How long does it take the user to fill in each field? How does the user navigate the website? Do they usually scroll this fast? Are they taking longer than usual to answer their memorable information?

Behavioural biometrics continues to strike the right balance demanded by the payments landscape. The authentication is invisible, but mobile and online payments remain secured. As more businesses, governments and countries begin to digitalise in response to the Covid-19 crisis, the demand for behavioural biometrics technology and its ability to protect consumers looks set to grow.

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